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The Audience Optimization Company

Marketing technology changes every day — and we change right along with it. Alliant works hard to cultivate a culture of curiosity that never stops asking: What can we do to deliver the optimal result for each client?

Strategy That Drives Subscriptions

Alliant focuses on generating long-term customers for subscription and replenishment marketers. Some people call them ‘sticky.’ We call them ‘profitable.’

A Cooperative Built for Analytic Excellence

Alliant’s Data Hub is an analytic resource with far more depth than any leads database. That means richer audience insights and more robust predictive models.

In Data, the Details Matter

From member data marts to real-time scoring, Alliant’s approach to large-scale data management delivers the precision required for multichannel modern marketing.

Leadership Team

A dynamic team driven to deliver value to clients and partners ― and to build a company where great people want to work.

JoAnne Monfradi Dunn

President & Chief Executive Officer

Greg Dunn

Chief Financial Officer

Rick Witsell

Senior Vice President, Corporate Communications, Marketing

Bob Burns

Chief Data Scientist

Donna Hamilton

Senior Vice President, Data Acquisition & Activation

Bill Adam

Senior Vice President, Database Development and Technology

David J. Gordon

Senior Vice President, Finance and Administration

Jon Rubin

Senior Vice President, Sales and Client Engagement

Malcolm Houtz

Vice President, Data Science

Giving Back

Alliant supports industry participation and community service at every level of the organization. Whether the focus is strategy, technology, regulatory matters, or education, we believe that the insight our people gain informs and benefits all of our interactions with clients. Below are just a few of the organizations with which Alliant team members are actively involved.

The online space for data is changing rapidly, every day. For us to find Alliant— a partner that can provide data for our DMP clients, that is willing to innovate right along with Lotame— is a special thing.

Jason Downie

GM Data Solutions — Lotame

Solution Sets

Drive more profit in any channel with Alliant's audience optimization solutions.

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