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  • Is Addressable TV Right for Your Brand?

    Insights

    Whether TV is part of your current channel strategy or…

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  • How to Justify Spending on Direct Mail Optimization

    Insights

    Extensive campaign analysis embodies the scientific beauty of direct mail,…

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  • Marketing Together: A New Normal

    Insights

    Mobilizing for the future of marketing As the U.S. begins…

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  • Marketing Together: By the Numbers

    Insights

    Over the next few weeks the Alliant team will supply…

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  • Ensemble Methods: Combining Machine-Learning Models for Improved Marketing Performance

    Insights

    If you are a data scientist like me, you may…

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