Highly Accurate Audience Targeting for

Automotive

Reach consumers ready to purchase or lease new and used automotive vehicles, makes, models, aftermarket products & more.

The auto audience collection trusted to deliver
scale, precision and impact.

Activate highly responsive syndicated audiences or fine tune with custom.

Luxury Lovers

  • In-Market for New Luxury Car
  • In-Market for New Sports car
  • Luxury Car Switchers
  • Own a Porsche
  • Premium Household Income: $150k+

Loyalist & Switchers

  • BMW Loyalists
  • BMW Switchers
  • Full Size Car Loyalists
  • Full Size SUV Loyalists

  • Switchers by Vehicle Type

Fuel Type

  • Diesel
  • Electric
  • Flex-Fuel
  • Hybrid
  • Hybrid Cars Propensity

Parts & Services

  • Auto Parts Buyer

  • In Market for Parts & Services

  • O’Reilly Auto Parts Buyer

  • Advance Auto Parts

  • Sunoco Buyer

Financing & Insurance

  • In-Market for Financing

  • In-Market for Insurance

  • State Farm Buyer

  • Auto Insurance Big Spender

  • Propensity to Switch Insurance

Parent Chauffeurs & Student Drivers

  • In Market for Mini Van
  • In Market for Used Vehicle
  • Own a Subaru
  • Parents of Teenagers: Age 14-17
  • Purchasing Parents

Rental Services

  • Rental Cars Big Spender
  • Hertz Buyer

  • Avis Car Rental Buyer

  • Frequent Business Traveler 

  • Enterprise Rental Car Buyer

DIY Mechanics

  • YouTube – Product Reviews Influencers

  • TikTok – DIY Influencers

  • Dewalt Buyer
  • Discount Tire Buyer
  • High Mileage User Propensity

Looking for something #BuiltNotBought?

Alliant’s custom audiences allow you to tune your campaigns for peak performance.

NEW Social Audiences

Drive auto campaign performance with new influencer and content creator audiences
(i.e. Followers of ChrisFix, Vice Grip Garage or Finnegan’s Garage on YouTube)

Quickly activate campaigns across devices and channels, reaching high-quality compliant audiences.

Flexible Activation

The ability to integrate audiences, anywhere brands want to go.

400+ more destinations across channels

Couple buying a new car

Real Purchase Data in
Every Data Point

All solutions are built from Alliant’s transactional database of aggregated and transformed 1st party data sources

Future-Proofed

Data sources and products are not dependent upon cookies and can be matched into any activation platform, at scale

Audience Help Desk

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

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