Highly Accurate Audience Targeting for

Automotive

An audience guide for brands and agencies aiming to reach consumers ready to purchase and lease new and used automotive vehicles, makes, models, aftermarket products, and more.

Sample audiences from Alliant’s 2600+ segments most likely to respond to your campaign:

  • In Market for New Vehicle

  • In Market for Used Vehicle

  • In Market for New Sports Car

  • In Market for New Truck
  • Hybrid Car Propensity

  • Electric Car Owners

  • Auto Lease Propensity

  • Ownership by Mileage

  • Switchers by Vehicle Type
  • Switchers by Vehicle Make

  • Auto Style Loyalists

  • Motorcycle Owners

  • Ownership by Make and Model
  • Ownership by Vehicle Type

  • Ownership by Fuel Type

Parts & Services

  • Auto Parts Buyer *NEW

  • Caliber Collisions Buyer *NEW

  • Tires Plus Buyer *NEW
  • In Market for Parts & Services

  • Chevron Buyer *NEW

  • Meineke Buyer
  • Midas Buyer

  • O’Reilly Auto Parts Buyer Propensity

  • AutoNation Buyer

  • Valero Buyer *NEW

  • Advance Auto Parts
  • AutoZone Buyer
  • Tirerack.com Buyer

  • Discount Tire Buyer Propensity

  • Sunoco Buyer *NEW

Financing & Insurances
  • In-Market for Financing

  • In-Market for Insurance

  • Auto Insurance Big Spender
  • Ford Credit Buyer

  • Safety / Security Insurance Buyers

  • Progressive Buyer
  • State Farm Buyer
  • Geico Buyer

  • Propensity to Switch Insurance

  • Switch from Geico Insurance

  • Switch from Farmers Insurance

  • Switch from Farmers Insurance

Quickly activate campaigns across devices and channels, reaching high-quality compliant audiences.

Custom Audiences Also Available

Custom Segment

Leverage all pre-built segments, not only those in syndication, for further refinement

DataHub Custom Modeling

Leverage thousands of predictor variables and billions of purchases to acquire customers

1st Party Custom Modeling

Leverage your own data in combination with the DataHub for identifying the most precise audience

Specific goals require that extra unique touch.
Couple buying a new car

Real Purchase Data in
Every Data Point

All solutions are built from Alliant’s transactional database of aggregated and transformed 1st party data sources

Future-Proofed

Data sources and products are not dependent upon cookies and can be matched into any activation platform, at scale

Flexible Activation

Plus 400+ more destinations across channels

WANT MORE Recommendations?

Explore our library of dedicated audience guides

Audience Help Desk

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

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