Channel

As an auto loan provider, people of varying affluence visited their website with interest in financing a vehicle.  The company turned to Alliant to improve lead conversions by showing consumers the most relevant creative on their website.

Solution

Alliant proposed the client use performance scores to create applicable offers to a range of consumers, based on their buying behaviors:

Results

Luxury car images were shown to Empowered Consumers, the people with the highest affluence scores.

 

Mid-range car images were shown to consumers with middle tier scores.

 

Economy car images were served to Emerging Consumers, or people with lower scores.

INDUSTRY

Automotive

CHANNEL

Digital

Insight at Work

67%

Lift in Emerging Consumer Conversions

Contact Us

Interested in working together?

Get in Touch

Acquire. Enrich. Optimize.

People-based marketing powered by billions of consumer data points

Solutions