Great People.
Great Technology.
Great Results.

OUR MISSION

To provide business with innovative data-driven solutions that deliver marketing insight and profitable growth.

OUR VISION

To lead the marketplace with data and solutions that ensure every marketing effort in every channel is targeted and relevant to the consumer.

OUR VALUES

At Alliant, the right people drive our success. Alliant fosters an environment that encourages each of us to engage in ethical conduct, focus on customers, provide strategic leadership, deliver results, attract and develop the best talent and continuously drive for innovation.

Evolution of an Independent Audience Company

2004

Alliant launches its credit scoring cooperative, rolling out with large direct-to-consumer marketing organizations

2007

A 2nd database is created for marketing analytics, providing granular transactional data that optimizes campaigns for LTV and more.

2010

A major new product category is launched as analytic prowess is expanded to predictive prospect audiences

2012

Alliant becomes an early provider of audience data for programmatic digital campaigns

2014

A whole new “big data” architecture is deployed to meet the evolving needs of marketers, providing enhanced scalability and flexibility to accommodate new data types

2016

Digital solutions surpass 50% of Alliant’s product mix, marking a significant milestone in Alliant’s multichannel evolution

2019

Alliant becomes “The Audience Company”, deploys powerful new machine learning technology and fully delivers for CCPA compliance

2021

Preparing for the next wave of addressable marketing, Alliant integrates leading universal identifiers such as LiveRamp RampID & Trade Desk UID2 and partners with modern data enrichment platforms such as Karlsgate, Snowflake and Narrative

Leadership

A dynamic team driven to deliver value to clients and partners ― and to build a company where great people want to work.

JoAnne Monfradi Dunn

President & Chief Executive Officer

About

Brent Pero

Chief Revenue Officer

About

Bob Burns

Chief Analytics Officer

About

Donna Hamilton

SVP, Data Strategy

About

Rick Witsell

SVP, Corporate Communications, Marketing

About

Bill Adam

SVP, Database Development and Technology

About

Jospeh P. Licursi

SVP, Finance and Administration

About

Malolm Houtz

VP, Data Sciece

About

Industry Leadership

Alliant supports industry participation and community service at every level of the organization. Whether the focus is strategy, technology, regulatory matters, or education, we believe that the insight our people gain informs and benefits all of our interactions with clients. Here are just a few of the organizations with which Alliant team members are actively involved.

Certifications

The Alliant team actively seeks opportunities to validate our solutions in a way that provides brands and agencies confidence in their investment.

Compliance by Design

Information security and respect for the consumer are the foundations of data-driven marketing.

Alliant’s systems and processes are purpose-built to protect business information and the people behind the numbers. Our goal is to exceed ever-growing expectations for compliant data use in marketing by continually evolving and improving our practices.

  • All consumer and business support data is maintained in a SSAE-16 compliant facility
  • All transactional data is converted to protect Member contribution
  • All PII data is encrypted in transit
  • Databases are continuously monitored for integrity and security
  • All Alliant Associates undergo extensive background checks and ongoing data security training
  • In-house privacy and compliance team, legal counsel holds Masters in cybersecurity
  • Key associates are ANA/DMA certified in data governance
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