Brand Propensities
| Segments | ||
|---|---|---|
| 3,984,806 | Total Universe / Universe Rate | $80.00/M |
| 667,119 | 1 Month Hotline | $80.00/M |
| 1,373,481 | 3 Month | $80.00/M |
| 2,746,963 | 12 Month | $80.00/M |
500+ brand segments that enable marketers to target consumers by the brands they love most. Brand Propensity audiences are segmented by modeling known brand purchasers against Alliant’s dataset of billions of multichannel purchase transactions. Now you can reach consumers by the brands they prefer — and the propensity to advance from the shopping cart to order confirmation.
Brand categories include Apparel, Big Box Retail, Ecommerce, Electronics, Financial, Food & Drug, Health, Beauty & Cosmetics, Home & Household Goods, Kids Products, Media & Entertainment, Pets, Restaurants & Dining, Sporting Goods, Telecom & Service Providers, and Travel.
| Special Instructions |
|---|
| Targetable segments also available for online display advertising |
| Exchange is not alllowed |
| Reuse is allowed |
| Date | |
|---|---|
| Updated | 4/15/25 |
| Confirmed | 4/15/25 |
| Gender Profile | |
|---|---|
| Male | 45% |
| Female | 55% |
| Addressing | |
|---|---|
| FTP | $75.00/F |
| Minimum Order |
|---|
| 7,500 |
| $600.00 Minimum Payment |
| Cancellation | |
|---|---|
| Cancellation Fee | $150.00/F |
| Net Name Arrangements | |
|---|---|
| Net Name is allowed | 85% |
| Min Qty | 50,000 |
| Run Charges | $8.00/M |
Alliant – The Audience Company
Alliant builds, optimizes and delivers audiences using transactional data, advanced data science and high performance scoring technology to make every channel and every campaign more profitable. Alliant’s solutions look far beyond response as a business metric, building models based on both positive and negative marketing performance behaviors, including payment, returns, cancelations, write-offs, and more. Secure and compliant by design, Alliant production systems are SOC 2 certified.
