Highly Accurate Audience Targeting for

QSR/Food & Beverage

An audience planning guide for brands and agencies aiming to reach fans of specific brands and types of fast food, dining experiences, delivery options, beverages and more.

Sample audiences from Alliant’s 2600+ segments most likely to respond to your campaign:

Fast Food/Drive-Thru

  • Chick-Fil-A Buyer Propensity NEW

  • McDonald’s Buyer Propensity NEW 

  • Chipotle Brand Propensity

  • Taco Bell Buyer Propensity NEW

  • Wendy’s Buyer Propensity NEW 

  • Sonic Buyer Propensity NEW

  • Burger King Buyer Propensity

  • Quiznos Buyer Propensity NEW 

  • Hardee’s Buyer Propensity NEW

  • Dairy Queen Buyer Propensity NEW

  • Jack in the Box Buyer Propensity NEW

  • Quick Service Restaurants Interest Propensity 

Sit Down Dining/At the Mall

  • Longhorn Steakhouse Brand Propensity 

  • Auntie Anne’s Buyer Propensity 

  • Subway Buyer Propensity NEW

  • Panera Bread Buyer Propensity 

  • Panda Express Buyer Propensity 

  • Outback Steakhouse Buyer Propensity 

  • Sbarro Buyer Propensity 

  • Casual Dining Buyer Propensity NEW

  • Original Pancake House Buyer Propensity NEW

  • Shake Shack

  • Family Restaurant Visitors Interest Propensity 

  • Ruby Tuesday Buyer Propensity 

Delivery
  • DoorDash Buyer Propensity
  • Fresh Direct Buyer Propensity

  • Domino’s Buyer Propensity

  • Grubhub Buyer Propensity
  • Papa John’s Buyer Propensity
  • Harry & David Buyer Propensity
  • Pizza Hut Buyer Propensity
  • Wingstop Buyer Propensity
  • Omaha Steaks Buyer Propensity
  • Blue Apron Big Spender
  • MealPal Buyer Propensity
  • Food Dudes Delivery
Grocery and Club Stores

  • ACME 

  • BJ’s Wholesale Club

  • ALDI Buyer Propensity NEW

  • Trader Joe’s Buyer Propensity NEW

  • Kroger Buyer Propensity
  • Wegmans
  • Costco
  • Stop & Shop
  • Fareway Stores Propensity NEW
  • Safeway Buyer Propensity

  • Specialty Grocers Buyer Propensity NEW

  • Natural Grocers Buyer Propensity NEW

Beverages
  • Starbucks Buyer Propensity

  • Alcoholic Beverages Buyer Propensity NEW

  • Dunkin’ Buyer Propensity 

  • Home Beverages Buyers Propensity NEW

  • Tim Hortons
  • Wine.com Buyer Propensity
  • KL Wine Merchants Buyer Propensity
  • Total Wine & More
  • Saucey
  • Jamba Juice
  • David’s Tea
  • Wine Lovers Propensity
Quickly activate campaigns across devices and channels, reaching high-quality compliant audiences.

Custom Audiences Also Available

Custom Segment

Leverage all pre-built segments, not only those in syndication, for further refinement

DataHub Custom Modeling

Leverage thousands of predictor variables and billions of purchases to acquire customers

1st Party Custom Modeling

Leverage your own data in combination with the DataHub for identifying the most precise audience

Specific goals require that extra unique touch.
Holiday shopping on phone

Real Purchase Data in
Every Data Point

All solutions are built from Alliant’s transactional database of aggregated and transformed 1st party data sources

Future-Proofed

Data sources and products are not dependent upon cookies and can be matched into any activation platform, at scale

Flexible Activation

Plus 400+ more destinations across channels

WANT MORE Recommendations?

Explore our library of dedicated audience guides

Audience Help Desk

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

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