Audience Categories
A high-level overview of the types of data that power on-demand and custom solutions.
Brand Propensities
Purchase-based brand audiences built from 175MM+ credit & bank card transactions
Interest Propensities
Social media-based audiences built from followers of specific accounts or engagement with relevant hashtags
Purchase Behaviors
Consumers in the Alliant DataHub who have purchased products or services in specific categories
Demographics
Accurate and scalable demographics from a national compiler and matched to the Alliant DataHub
Automotive
Deterministic ownership data from nationwide dealership and service department records
TV Viewership
Known and modeled audiences allowing advertisers to target by television genre, sub-genre, movie, show, and smart TV manufacturer
Movers & Homeowners
Homeownership from a national compiler or self-reported changes of address with an Alliant Member
Political
Voter audiences based on party affiliations, political donations, candidate preferences and life stages.
Expansive Vertical Coverage
Alliant solutions provide brands of all types with scalable, omnichannel audience data.
Retail
411
SEGMENTS
Auto
220
SEGMENTS
Entertainment
287
SEGMENTS
Travel
126
SEGMENTS
Health & Beauty
123
SEGMENTS
Food & Beverage
117
SEGMENTS
Home
129
SEGMENTS
Tech
59
SEGMENTS
Financial Services
92
SEGMENTS
Non-Profit
32
SEGMENTS
Flexible Activation
The ability to integrate audiences, anywhere brands want to go.
Benefits of partnering with Alliant
Utilize Real Purchase Data in Every Data Point
All solutions are built from Alliant’s transactional database of aggregated and transformed 1st party data sources
Meet the team
Carly
Matt
Peder
Zach
Alejandro
The latest from the Alliant team
News, blog posts, upcoming events, original content and more.
Data Help Desk.
Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.
“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”
Stephanie Foster
Advanced TV Sales Director, East – Verizon Media
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