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Delivering insights that drive marketing profit, wherever your marketing strategy takes you
Marketing technology changes every day — and we’ve changed right along with it. Alliant works hard to cultivate a culture of curiosity that never stops asking: What can we do to deliver the optimal result for each client?
Alliant focuses on generating long-term customers for subscription and replenishment marketers. Some people call them 'sticky'. We call them 'profitable'.
Alliant's Data Hub is an analytic resource with far more depth than any leads database. That means richer audience insights and more robust predictive models.
From member data marts to real-time scoring, Alliant's approach to large-scale data management delivers the precision required for multi-channel modern marketing.
President & Chief Executive Officer
As Alliant’s founder, JoAnne is the architect of its vision to deliver innovative consumer segmentation solutions to multi-channel marketers in the U.S. Her passion for team-building and customer service sets the tone for Alliant’s culture and the strategic partnerships the company forges with its clients. A lifetime marketer, prior to Alliant’s launch JoAnne’s career included strategic and practitioner positions at Time Life, The Norman Rockwell Museum, Mal Dunn Associates and TC Index. JoAnne is a committed advocate for development of comprehensive data governance standards and expanding marketing education opportunities, and has a long history of industry services. She is the former Chairman of the Board of Directors of the Direct Marketing Association (2013-2015), a former chair of DMA’s Ethics Policy Committee and former board secretary of Marketing EDGE (previously known as Direct Marketing Educational Foundation). She is a past president and current advisor to the Direct Marketing Club of New York, which has acknowledged her industry contributions with a Silver Apple Award and its Mal Dunn Leadership Award. She is also recipient of the Hudson Valley DMA’s Founders Award. JoAnne holds a BA in communications from West Virginia’s West Liberty University and has been acknowledged by the institution with their Alumni Wall of Honor award.
Chief Financial Officer
Greg is a co-founder of Alliant and played a key role in raising capital for the launch of the company’s operations and the development of its first cooperatives. Today, he oversees Alliant’s financial management and works closely with Alliant’s technology and production teams to oversee infrastructure needs. Greg began his extensive career with his family’s pioneering list management and brokerage company, Mal Dunn Associates, serving in senior management positions in operations and sales, and as the company’s controller. Greg holds a BA in political science from Clark University, and has completed graduate courses toward a doctorate in education from SUNY Albany.
Vice President, Marketing & Compliance
As a co-founder of Alliant, Rick played a fundamental role in developing the company’s business plan and organizing its early client contact efforts. Today, Rick develops and implements Alliant’s marketing and corporate communications strategies, partnering with the sales and business development teams to deliver year-over-year revenue growth. Rick’s responsibilities also include oversight of corporate contracts, regulatory compliance and privacy. Rick’s strategic communications experience encompasses advertising, brand development and investor relations for clients in financial services, publishing and high technology sectors. He serves on the Board of Directors of the Direct Marketing Club of New York and is a member of the DMA Ethics Policy Committee. He holds a BA in mass communications from the University of Vermont.
Chief Data Scientist
Bob is among the most respected minds in data-driven marketing. He was the architect of the industry’s earliest multi-source consumer databases and was a thought-leader during the ascendancy of Reader's Digest as a marketing innovator. After stints at AFE and HCI, Bob found himself attracted to Alliant’s plans for developing large-scale cooperative databases that combine transaction-level financial and marketing metrics. A relentlessly curious marketer, today Bob oversees all of Alliant’s analytic R&D efforts and leads Alliant’s integration of online and social media data to deepen the predictive value of models. Bob holds a BS from Cornell University, an MS in Mathematics from CUNY, and a Ph.D. in Operations Research from NYU.
Vice President, Sales & Business Development
Donna oversees sales and business development in Alliant’s Audience Targeting businesses and is responsible for Alliant’s critical digital partnerships. A committed change agent, Donna is the catalyst and architect of many of Alliant’s key digital innovations, enabling Alliant’s clients to diversify their marketing efforts with a range of digital advertising solutions. Donna came to Alliant following a successful a successful 14-year career with Millard Group and InfoGroup, where she worked on business development efforts to transition traditional mailers to email, online, mobile, database and modeling programs. Donna holds a BBA in Marketing from National University, San Diego, CA.
Vice President, Database Development & Technology
Bill leads Alliant’s production and technology teams and is the architect of the Alliant Data Hub. Prior to Alliant, Bill held senior level positions at emerging businesses and marketing companies including News America Marketing, Netsolace, Ikan Technologies, Grocery Shopping Network, Zadspace and others. His development credentials include the first integrated card payment system, first patented and personalized digital savings circular, first IOT WIFI enabled kitchen scanning appliance, and first fully automated print and apply system for on-pack shipment advertising. He has two graduate degrees from Boston University, an MBA and an MS in information systems.
A dynamic team driven to deliver value to clients and partners ― and build a company where great people want to work.
Alliant supports industry participation and community service at every level of the organization. Whether the focus is strategy, technology, regulatory matters or education, we believe that the insight our people gain informs and benefits all of our interactions with clients. Below are just a few of the organizations in which Alliant team members are actively involved.
The online space for data is changing rapidly, every day. For us to find Alliant, a partner that can provide data for our DMP clients, that is willing to innovate right along with Lotame, is a special thing.
GM Data Solutions — Lotame
Drive more profit in any channel with Alliant's audience optimization solutions.