Questions? Feedback? powered by Olark live chat softwareSubscription Marketer Increases Lifetime Value of New Enrollees

Solution Applied

Industry

Continuity

Channel

Website

Industry:

Continuity

Channel:

Website

The Challenge

Continuity and membership marketers rely on tactics such as low introductory rates and “bill me later” offers to build response — adding cost and risk. Alliant’s client was interested in repackaging its conversion offers to minimize attrition and bad debt.

Our Solution

Alliant developed a custom payment score that segments consumers into three tiers for offer selection. The scores are delivered in real-time for conversion efforts online and in the call-center: top prospects with the highest probability of paying and staying receive the original “bill me later” option; middle tier consumers are offered a premium for up-front payment; bottom score groups are required to pay by credit card with the incentive of free shipping and handling.  EngageTM allows the client to boost campaign performance by instantly generating the right offer for each lead. The solution delivers:

  • Increased retention rates, with significant reductions in intro-cancellation and bad debt

  • Improved introductory payment rates across all enrollees

  • Free shipping incentive proved to be so popular that it was adopted as a standard practice for retention shipments across middle and bottom tier groups

Solution Applied

Contact Us

P: 845-617-5510

Insight at Work

Subscription marketer identifies more loyal customers

Increased retention rates, with significant reductions in cancelation and bad debt