Questions? Feedback? powered by Olark live chat softwareMagazine Publisher Mines Micropayments to Increase Profits

Solution Applied

Industry

Publishing

Channel

Direct Mail

Industry:

Publishing

Channel:

Direct Mail

The Challenge

A major religious publisher, which relied on a gift subscription program with five efforts per year, was seeing response rates decline. The company was scoring early efforts to determine which customers were likely to give a gift subscription. They wanted to boost profit by eliminating the names least likely to respond from its fifth and final mail effort.

Our Solution

Alliant examined the behaviors of the publisher’s subscribers, donors, and non-responders, and tested scoring in multiple ways. Alliant’s wealth of micropayment data variables provided strong behavioral predictors, letting the team create a model that allows the client to suppress unprofitable names, and mine new names that would have been unavailable using traditional selection methods.

  • Alliant’s model improved three in-house models, saving cycle time, direct and indirect costs, and coordination efforts

  • By suppressing the four lowest-scoring segments, the restructured model validation netted 24% in profit gains for the first effort

  • The model predicted 17% gains in pay rates by dropping the bottom four groups

Solution Applied

Contact Us

P: 845-617-5510

Insight at Work

Alliant behavioral predictors strengthen a publisher's overall porfitability

17%

Gains in pay rates predicted

24%

Profit gains netted