Questions? Feedback? powered by Olark live chat softwareAuto Finance Company Drives More Deals with Targeted Creative

Solution Applied

Industry

Automotive

Channel

Digital

Industry:

Automotive

Channel:

Digital

The Challenge

As an auto loan provider, people of varying affluence visited their website with interest in financing a vehicle.  The company turned to Alliant to improve lead conversions by showing consumers the most relevant creative on their website.

Our Solution

Alliant proposed the client use performance scores to create applicable offers to a range of consumers, based on their buying behaviors:

  • Luxury car images were shown to Empowered Consumers, the people with the highest affluence scores.

  • Mid-range car images were shown to consumers with middle tier scores.

  • Economy car images were served to Emerging Consumers, or people with lower scores.

Solution Applied

Contact Us

P: 845-617-5510

Insight At Work

Alliant’s insight created great benefits for the auto finance company:

19%

Increase in Conversion Rate

67%

Lift in Emerging Consumer Conversions