Transactional Behavior + Cognitive Psychology

Understand the Why Behind the Buy

Alliant helps marketers understand not just
who people are and what they do, but why.

Marketers and brands are faced with the growing challenge of reaching real people and proving impact in a world of fragmented identity, shrinking signals, and data that explains what happened, but not why.

By combining rich transactional behavior with cognitive psychology, we create comprehensive people-based data solutions that fuel deeper engagement, stronger connections, and more meaningful campaigns with insights that anticipate both actions and motivations.

Schedule Your Free Data Consultation

Alliant is a Trusted Data Partner

Data Privacy & Compliance

Certified high-quality data, transparency and oversight ensure brand-safe advertising that fully meets today’s complex legal requirements and consumer expectations.

Platform & Partner Access

Our leading Identity Graph and expansive 400+ distribution network guarantee flexible omni-channel audience activation at scale, anywhere brands want to go.

1st Party Data Potential

Access the best possible version of your most valuable data asset. Alliant can safely transform and enrich your data to gain a more complete view of customers and prospects.

Alliant is a Trusted Data Partner

Data Privacy & Compliance

Certified high-quality data, transparency and oversight ensure brand-safe advertising that fully meets today’s complex legal requirements and consumer expectations.

Platform & Partner Access

Our leading Identity Graph and expansive 400+ distribution network guarantee flexible omni-channel audience activation at scale, anywhere brands want to go.

1st Party Data Potential

Access the best possible version of your most valuable data asset. Alliant can safely transform and enrich your data to gain a more complete view of customers and prospects.

Solutions

Alliant People-Based Intelligence

Where and How You Need It

Alliant blends deterministic transactional data, cognitive psychology, and data science to reveal who people are, what people do, what they’re likely to do next, and why they make decisions.

PeopleCore

Consumer Data

The most robust view of who individuals are, what they do, and why they make decisions.

CATEGORIES

Demographics, lifestyle & interests, channel preferences & ad engagement, decision motivations & more

PurchaseCore

Purchase Behavior Data

Understand what people buy with known and inferred transaction-based data and actionable insight.

CATEGORIES

Brand affinities, purchase categories, in-market predictors & more

ProfessionalsCore

B2B Data

Identify key organizations and accounts, unlock insights on professionals, and link individuals to our PeopleCore database.

CATEGORIES

Decision-maker profile, role, content preferences, & more

Use Cases We Power

Create Value in Every Consumer Interaction

License Data Solutions for immediate activation or collaborate on custom audiences and models tuned to your goals and KPIs.

Target with an arrow in pointing at center.

Audience Targeting

People-based marketing rooted in unique transactional data and cognitive psychology – securely built at the PII level. Syndicated and custom options available.

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Data Enrichment

First party data is your most valuable asset. Take your CRM to the next level by layering in Alliant attributes in real-time or batch.

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Optimization

Predict campaign performance against specific KPI’s, immediately cut costs, increase profits and make more strategic decisions.

Omnichannel Delivery

Alliant solutions are built on top of an extensive identity graph, guaranteeing flexible connection and distribution options across channels.

Programmatic
Email
CDPS
Addressable TV
Direct Mail
Social
Programmatic
Email
CDPS
Addressable TV
Direct Mail
Social
The ability to integrate audiences, anywhere brands want to go.

400+ more destinations across channels

Join the Alliant Intelligence Community

for even more exclusive deterministic depth & benefits

A members-only community of highly vetted brands that responsibly contribute privacy-safe data to unlock exclusive benefits, premium solutions, insights, and evidence-based outcomes.

People-Based
Future-Proofed
Multi-Channel
20+ Years Experience

Ready to improve your marketing results?

Schedule your free data consultation today.

Whether you’re looking to enhance your insight, tap into new audiences, or build custom models, Alliant can be your partner.

“Alliant’s analytical capabilities are exceptional and their team is consistently proactive in addressing the new challenges we face every day, especially in online marketing.”
Leading Retail Brand

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster, Advanced TV Sales Director, East – Verizon Media