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Alliant in the News
Thought leadership and new ideas from our experts featured throughout top industry publications
How cookie deprecation, first-party data and privacy regulations are impacting the data landscape
In 2024, data will play a more significant role in marketing than ever before. At the same time, the landscape in which this data is collected, stored and activated will change dramatically. Marketers are well-versed in the trends reshaping the data-driven advertising industry: the loss of third-party cookies and other signals, the use of first-party ...
Press Releases & Media Mentions
The latest exciting updates from Alliant
Alliant Achieves IAB Tech Lab Certification for Data Transparency
BREWSTER, NY / ACCESSWIRE / June 17, 2020 / Alliant, a leading data-driven audience company, is now one of the first companies to be verified under IAB Tech Lab's Data Transparency Standard compliance program. The Data Transparency Label program gives data buyers tools and insights to provide them with confidence they're getting what is advertised in an audience segment. With a deep history of building high quality ...
Alliant Announces New Brand Propensity Audiences
BREWSTER, NY / ACCESSWIRE / April 8, 2020 / Alliant, the leading data-driven audience company, today announced the expansion of their portfolio of brand-specific audience solutions, adding 53 new Brand Propensity audiences in categories such as Home & Household Goods (GE, Kohler, Serta) Health & Beauty (Neutrogena, Bare Minerals), Athleisure and Outdoors Apparel (Patagonia, Adidas, Asics) and Movies & Entertainment (Disney Live Action, DC Comics, Pixar). These categories have become ...
