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Alliant in the News

Thought leadership and new ideas from our experts featured throughout top industry publications

  • Does Third-party Data Need a Rebrand?

    Recently I was having a conversation with leaders in the advertising technology and agency space. Like many online discussions lately, this one centered on the future of ad targeting and the world without cookies. As we talked about what the future held, an idea popped into my head: does third-party data need a rebrand? Or perhaps, taking a wider view, do we need to completely rebrand the way we talk ...

  • 3 Steps Brands Can Take to Build First-Party Data Practices

    One of the ways marketers are preparing for the cookieless future is by generating more robust first-party data. In the very near future, brands of all sizes need to be less dependent on the data collected by others. To many, this very concept is being interpreted as the beginning of an era of hardship for brands, when the opposite is true. If advertisers can own and operate a robust first-party data set, ...

  • Direct Mail’s Short-term Obstacles Could Provide Long-term Benefit to Marketers

    By Rene Hamill, VP of Client Engagement, Alliant In March 2020, when the ad industry slowed to a crawl, there were many questions about what the future held. The uncertainty of the pandemic spilled into everything, and there were questions swirling about when advertising would come back, and what it would look like. More than a year later, recovery is underway. But the changes to the ad and marketing world ...

Press Releases & Media Mentions

The latest exciting updates from Alliant

Alliant Achieves IAB Tech Lab Certification for Data Transparency

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BREWSTER, NY / ACCESSWIRE / June 17, 2020 / Alliant, a leading data-driven audience company, is now one of the first companies to be verified under IAB Tech Lab's Data Transparency Standard compliance program. The Data Transparency Label program gives data buyers tools and insights to provide them with confidence they're getting what is advertised in an audience segment. With a deep history of building high quality ...

Industry Veteran Ed Larkin Joins Alliant as Vice President, New Business Development

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Ed Larkin joins Alliant as new VP of New Business Development. BREWSTER, NEW YORK, UNITED STATES, September 10, 2020 / -- Alliant, a leading audience solutions company, today announced that Ed Larkin has joined its Sales team as VP of New Business Development. At Alliant, Ed is responsible for driving and executing new business and service expansion strategies, as well as developing holistic approaches to specific client opportunities. ...


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