Resources
A collection of content to help you be the most effective marketer
Alliant in the News
Thought leadership and new ideas from our experts featured throughout top industry publications
Why the Devil Is in the (Data) Details for CTV Performance
Brands are turning to streaming and other advanced TV formats en masse, looking to reach consumers who may or may not be accessible via cable with TV creative and the engagement that it brings. This comes with the added promise of the dynamic targeting capabilities marketers have come to expect from digital advertising. That's a ...
Press Releases & Media Mentions
The latest exciting updates from Alliant
Alliant Integrates With Yahoo ConnectID, Bringing Data and Insights to Cookieless Identity Solution
Data-driven audience company continues its support of privacy-first identity solutions BREWSTER, NEW YORK, UNITED STATES, December 5, 2022 /EINPresswire.com/ -- Alliant, the leading data-driven audience company, today announced that it has partnered with Yahoo to support Yahoo ConnectID, the company’s cookieless identity solution. Through this direct integration, advertisers using Yahoo ConnectID can now ingest and activate Alliant’s more than 2,000 syndicated audiences for cookieless, privacy-compliant ...
Alliant’s New Credit Card Sourced Gaming And Insurance Audiences Launch With Eyeota As Exclusive Data Exchange Partner
Alliant, The Audience Company, announced a partnership with Eyeota, the leading data partner to global enterprises, giving Eyeota access to a brand-new set of Alliant’s industry leading Brand Propensity audiences. Through the partnership Eyeota will be the exclusive data exchange partner for new audiences covering the gaming and insurance categories. Marketing Technology News: MarTech Interview with Anu Shukla, Co-founder & Executive Chairwoman at Botco.ai These insurance and ...
