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Marketing Manager — B2B Demand Generation

Posted

November 11, 2020

Location

Brewster, NY

Team

Company Wide

Term

Permanent, Full-Time

Overview

Alliant is seeking an experienced Marketing Manager to join a fast-moving Corporate Communications team. As Marketing Manager, you will be responsible for planning, executing and measuring well-orchestrated inbound and outbound marketing programs. Success in this role requires a dynamic individual who can seamlessly navigate between strategy and execution, partner across internal and external teams, and develop compelling content.

If you are organized, curious, energetic and excited by modern data-driven marketing, this is a terrific opportunity for you to become an integral member of a high-performing, results-oriented marketing team.

Principle Responsibilities:

  • Develop lead generation campaigns in partnership with sales team leaders to support account and vertical-based strategies
  • Manage CRM and marketing automation platforms; ensuring accurate lead management, audience segmentation and tracking
  • Own the content calendar for Alliant’s blog and develop engaging posts in partnership with subject-matter experts throughout the organization; support other thought-leadership content development and PR
  • Support sales team by providing creative and/or production support for presentation decks, sales sheets, infographics and other communication materials
  • Support website and SEO efforts with copy development for main site and landing pages
  • Develop engaging & automated nurturing cadences for new leads and existing customers
  • Partner closely with the internal design team to translate strategy and copy into visual elements, ensure timely creations of all campaign components
  • Identify and manage external lead sources such as advertising partners, industry content publishers and event sponsorships

Qualifications and Skills:

  • Must have 2-5 years hands-on experience in a B2B demand generation environment
  • Bachelor’s degree in Marketing, Communications, Business Administration or an analytics-related discipline preferred
  • Must be experienced in digital and traditional content-driven lead generation
  • Must have outstanding writing and verbal communications skills with demonstrable copywriting experience
  • Proven ability to identify and interpret relevant data and develop actionable recommendations
  • Direct experience with marketing automation and CRM tools, Hubspot and Salesforce are a big plus
  • Experience with Google Analytics, Google Ads and SEO
  • Must be a self-motivated, lifelong learner who is eager to independently identify performance gaps and develop improved processes and techniques
  • Ability to thrive in a fast-paced environment with multiple projects and priorities; must be comfortable setting priorities and communicating to stakeholders
  • Exceptional attention to detail
  • Collaborative, team player committed to having a good time while doing a great job

About Alliant

Alliant is a leading data company trusted by thousands of marketers. We deliver highly predictive custom and on-demand audience solutions across TV, programmatic, social, direct mail and more. The Alliant DataHub — built on billions of consumer transactions, advanced data science and high-performance technology — is the foundation for profit-driven audience solutions. For more information, visit: alliantdata.com

The position is based in Alliant’s offices in northern Westchester County, New York. For consideration, please forward your resume and salary requirements to recruiting@alliantdata.com, Subject Line: Marketing Manager. Alliant is an equal opportunity employer.

Privacy Notice — Alliant will collect and use any information you submit to us, including information regarding your identity, education, employment history, professional or personal qualifications, and any other submissions, solely to evaluate your suitability for a position. Your information will not be sold or used for any other commercial purpose, however it will be retained by Alliant for the period required by law, and cannot be deleted upon your request before the end of the retention period.

Posted

November 11, 2020

Location

Brewster, NY

Team

Company Wide

Term

Permanent, Full-Time

"The first step to extraordinary service is extraordinary people. We have the industry's best and the brightest, and the entire leadership team works every day to keep it that way."

JoAnne Monfradi Dunn

President & CEO — Alliant

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