Content Marketing Manager

Overview

Alliant is seeking an experienced Content Marketing Manager to join a fast-moving Corporate Communications team. As Content Marketing Manager, you will be responsible for developing and executing inbound marketing strategies and supporting sales enablement initiatives. Success in this role requires a dynamic individual who can seamlessly navigate between strategy and execution, partner across internal and external teams, and has an understanding of the rapidly evolving data-driven marketing landscape.

If you are organized, curious, and excited by modern marketing, this is a terrific opportunity for you to become an integral member of a high-performing, results-oriented marketing team.

Principle Responsibilities:

• Own the content calendar for Alliant’s blog and develop engaging posts in partnership with subject-matter experts throughout the organization; support other thought-leadership content development and PR
• Support sales team by providing creative and/or production support for presentation decks, sales sheets, infographics and other communication materials
• Continuously refine and update existing content to reflect the latest trends and market info
• Support website and SEO efforts with copy development for the primary site and landing pages
• Develop engaging & automated nurturing cadences for new leads and existing customers
• Partner closely with the internal design team to translate strategy and copy into visual elements, ensure timely creations of all campaign components
• Identify and manage external marketing opportunities with partners and industry content publishers
• Develop & maintain reporting on marketing KPIs and other business metrics – reporting results and suggested optimizations

Qualifications and Skills:

• Must have 2-5 years hands-on experience in a B2B content marketing environment
• Bachelor’s degree in Marketing, Communications, Business Administration or an analytics-related discipline preferred
• Must be experienced in digital and traditional content-driven lead generation
• Must have outstanding writing and verbal communications skills with demonstrable copywriting experience
• Proven ability to identify and interpret relevant data and develop actionable recommendations
• Proficiency in WordPress or other content management software
• Direct experience with marketing automation and CRM tools, Hubspot and Salesforce are a big plus
• Experience with Google Analytics, Google Ads and SEO
• Must be a self-motivated, lifelong learner who is eager to independently identify performance gaps and develop improved processes and techniques
• Ability to thrive in a fast-paced environment with multiple projects and priorities; must be comfortable setting priorities and communicating to stakeholders
• Exceptional attention to detail

About Alliant

Alliant is a leading data company trusted by thousands of marketers. We deliver highly predictive custom and on-demand audience solutions across TV, programmatic, social, direct mail and more. The Alliant DataHub — built on billions of consumer transactions, advanced data science and high-performance technology — is the foundation for profit-driven audience solutions. For more information, visit: alliantdata.com

The position is based in Alliant’s offices in northern Westchester County, New York. For consideration, please forward your resume and salary requirements to recruiting@alliantdata.com, Subject Line: Content Marketing Manager. Alliant is an equal opportunity employer.

Privacy Notice — Alliant will collect and use any information you submit to us, including information regarding your identity, education, employment history, professional or personal qualifications, and any other submissions, solely to evaluate your suitability for a position. Your information will not be sold or used for any other commercial purpose, however it will be retained by Alliant for the period required by law, and cannot be deleted upon your request before the end of the retention period.