Questions? Feedback? powered by Olark live chat software New Taxonomy 5-21
wdt_ID Segment Category Sub-Catgory Vertical 1 Vertical 2 HH/Ind Modeled/Known/Inferred Estimated Audience Size Segment Description
1 In-Market for Financing Auto In-Market Auto Financial Services Household Modeled 28,509,680 In-Market model for auto financing.
2 In-Market for Insurance Auto In-Market Auto Financial Services Household Modeled 32,564,240 In-Market model for auto insurance.
3 In-Market for New Vehicle Auto In-Market Auto Household Modeled 40,906,383 In-Market model for new vehicle.
4 In-Market for Parts & Service Auto In-Market Auto Household Modeled 21,631,871 In-Market model for auto parts and service.
5 In-Market for Used Vehicle Auto In-Market Auto Household Modeled 48,959,009 In-Market model for used vehicle.
6 Clunker Owner In-Market for New Car Auto In-Market Auto Household Modeled 3,490,131 Clunker Owners in-market for a new car
7 In-Market for New Green Car Auto In-Market Auto Household Modeled 8,318,793 In-Market for New Green Car
8 In-Market for New Economy Car Auto In-Market Auto Household Modeled 24,481,183 In-Market for New Economy Car
9 In-Market for New Luxury Car Auto In-Market Auto Household Modeled 6,609,737 In-Market for New Luxury Car
10 In-Market for New Mini Van Auto In-Market Auto Household Modeled 6,132,788 In-Market for New Mini Van