3 Easy Ways to Apply Data Enrichment
abstract: Brands should be actively investing in the collection and activation of 1st party data. According to IAB's State of Data 2021 report, which surveyed more than 200 data decision makers across brands, agencies, and publishers, 42% of respondents expect to increase spending on use of 1st party data due to changes to 3rd party cookies
author: Alliant
date modified: 6/24/2026
date published: 5/13/2021
description: Brands should be actively investing in the collection and activation of 1st party data. According to IAB's State of Data 2021 report, which surveyed more than 200 data decision makers across brands, agencies, and publishers, 42% of respondents expect to increase spending on use of 1st party data due to changes to 3rd party cookies
is part of: Alliant
main entity of page: 3 Easy Ways to Apply Data Enrichment
publisher: Alliant
word count: 882
type: Article
type: LearningResource

Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing Data
type: NewsArticle

Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph
type: NewsArticle

Alliant Audiences Now Available in Experian's New Data Marketplace
type: NewsArticle

Alliant Data: Above Data's Impact on Data Quality and Revenue Growth
type: NewsArticle

Alliant Deploys Above Data's AI Capabilities To Improve Data Quality and Unlock Revenue Growth Potential
type: NewsArticle

Alliant Enhances Social Audience Targeting with New Omnichannel Capabilities
type: NewsArticle

Alliant Launches Custom Audience Solution Tailored to CPG Brands
type: NewsArticle

Alliant Launches Custom Audience Solutions to Extend Social Influencer Reach Across All Channels
type: NewsArticle

Alliant Partners with InfoSum to Power Privacy-Safe Data Collaboration for Brands and Agencies
type: NewsArticle

Alliant Partners with InfoSum to Power Privacy-Safe Data Collaboration
type: NewsArticle

Alliant Partners with Madhive, Providing Local Marketers Access to High-Quality Audiences Optimized for TV
type: NewsArticle

Alliant Partners with Ribeye Media to Bolster Data Transparency and Scalability
type: NewsArticle

Alliant Prioritizes Data Expertise with New Executive Sales Hires
type: NewsArticle

Alliant - Top Data-Driven Marketing Solutions Provider 2024
type: NewsArticle

Alliant Unveils Custom Audience Solutions to Expand Influencer and Social Media Impact
type: NewsArticle

Beet Retreat Berkshires 2025 - Navigating TV's Fluid Audience (Breakout Session Presented by Alliant)
type: NewsArticle

Exclusive: Data Firm Alliant Hires Bank to Pursue Sale
type: NewsArticle

Experian Launches Its First-Ever Third-Party Data Marketplace (mentions Alliant)
type: NewsArticle

How brands are extending social influence and commanding cross-platform conversations
type: NewsArticle

How cookie deprecation, first-party data and privacy regulations are impacting the data landscape (by Dave Taylor)
type: NewsArticle

How marketers are adapting to the new realities of data privacy (by Dave Taylor)
type: NewsArticle

Inverness Graham Acquires Alliant, A Leading Advertising Data Company
type: NewsArticle

Inverness Graham Announces Acquisition of Alliant
type: NewsArticle

Inverness Graham-Backed Alliant Acquires AnalyticsIQ, Expanding Suite of People-Based Marketing Data & Analytics Solutions
type: NewsArticle

Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams
type: NewsArticle

The Marketing Stir - Donna Hamilton, Chief Innovation Officer at Alliant
type: NewsArticle

Alliant Logo Square White
about: Alliant
alternate name: Square format logo for Alliant, a people-based marketing data and analytics company. Features the distinctive 'A' mark with teal accent and navy blue wordmark on white background. Alliant combines transactional data with psychology-driven insights to help marketers understand consumer behavior.
caption: Square format logo for Alliant, a people-based marketing data and analytics company. Features the distinctive 'A' mark with teal accent and navy blue wordmark on white background. Alliant combines transactional data with psychology-driven insights to help marketers understand consumer behavior.
copyright holder: Alliant Cooperative Data Solutions LLC
copyright notice: All rights reserved.
copyright year: 2026
creator: Big House Enterprise
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Alliant
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Inverness Graham Investments
description: Inverness Graham is a Philadelphia based firm focused on acquiring innovative companies where technology is transforming traditional industry. The firm’s Flagship strategy focuses on high-growth businesses in Healthcare, Tech-Enabled Services / Software and Advanced Manufacturing. The firm’s Green Light strategy targets tech-enabled businesses where Environmental Sustainability is a key driver of accelerating growth. Inverness Graham executes a differentiated, repeatable model for value creation through its proprietary Strategic Platform Build approach. Founded by senior executives of the Graham Group, the firm builds upon a 60-year legacy of operational excellence, bringing substantial value creation resources and an innovative mindset to support its portfolio company partners.
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address country: United States
address locality: Brewster
address region: NY
postal code: 10509-2621
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Alliant
address: organization-alliant-address
alternate name: Alliant (including AnalyticsIQ)
alternate name: Alliant Cooperative Data Solutions
alternate name: Alliant Cooperative Data
alternate name: Alliant Data Solutions
alternate name: Alliant Data
alternate name: Alliant Insight
alternate name: Alliant
award: IAB Tech Lab Data Transparency (IAB Tech Lab)
award: NQI Certification from Neutronian (Neutronian)
award: SOC 2 Type 2 (American Institute of Certified Public Accountants (AICPA))
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description: Alliant is the people-based data partner that illuminates not only what consumers do, but why they do it.
disambiguating description: Alliant is the people-based data partner that illuminates not only what consumers do, but why they do it.
employee: Christina Tworek
employee: Dave Taylor
employee: Donna Hamilton
employee: Joseph Licursi
employee: Julie Viscardi
employee: Linda Walker
employee: Louise Ward
employee: Margo Hock
employee: Mike Hattub
employee: Mitch Eisenberg
employee: Scarlett Shipp
employee: St.Clair McLean
employee: Walter Chistoni
founding date: 2001
founding location: organization-alliant-founding-location
number of employees: organization-alliant-employees
parent organization: Inverness Graham Investments
slogan: Understand the why behind the buy.
subject of: Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing Data
subject of: Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph
subject of: Alliant Audiences Now Available in Experian's New Data Marketplace
subject of: Alliant Data: Above Data's Impact on Data Quality and Revenue Growth
subject of: Alliant Deploys Above Data's AI Capabilities To Improve Data Quality and Unlock Revenue Growth Potential
subject of: Alliant Enhances Social Audience Targeting with New Omnichannel Capabilities
subject of: Alliant Launches Custom Audience Solution Tailored to CPG Brands
subject of: Alliant Launches Custom Audience Solutions to Extend Social Influencer Reach Across All Channels
subject of: Alliant Partners with InfoSum to Power Privacy-Safe Data Collaboration for Brands and Agencies
subject of: Alliant Partners with InfoSum to Power Privacy-Safe Data Collaboration
subject of: Alliant Partners with Madhive, Providing Local Marketers Access to High-Quality Audiences Optimized for TV
subject of: Alliant Partners with Ribeye Media to Bolster Data Transparency and Scalability
subject of: Alliant Prioritizes Data Expertise with New Executive Sales Hires
subject of: Alliant - Top Data-Driven Marketing Solutions Provider 2024
subject of: Alliant Unveils Custom Audience Solutions to Expand Influencer and Social Media Impact
subject of: Beet Retreat Berkshires 2025 - Navigating TV's Fluid Audience (Breakout Session Presented by Alliant)
subject of: Exclusive: Data Firm Alliant Hires Bank to Pursue Sale
subject of: Experian Launches Its First-Ever Third-Party Data Marketplace (mentions Alliant)
subject of: How brands are extending social influence and commanding cross-platform conversations
subject of: How cookie deprecation, first-party data and privacy regulations are impacting the data landscape (by Dave Taylor)
subject of: How marketers are adapting to the new realities of data privacy (by Dave Taylor)
subject of: Inverness Graham Acquires Alliant, A Leading Advertising Data Company
subject of: Inverness Graham Announces Acquisition of Alliant
subject of: Inverness Graham-Backed Alliant Acquires AnalyticsIQ, Expanding Suite of People-Based Marketing Data & Analytics Solutions
subject of: Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams
subject of: The Marketing Stir - Donna Hamilton, Chief Innovation Officer at Alliant
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Christina Tworek
job title: Director of Cognitive Science & Market Research
type: Person

Dave Taylor
job title: Chief Product Officer
type: Person

Donna Hamilton
job title: Head of Innovation & Development
type: Person

Joseph Licursi
job title: Chief Financial Officer
type: Person

Julie Viscardi
job title: Chief People Officer
type: Person

Linda Walker
job title: SVP of Operations
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Louise Ward
job title: Chief Operating Officer
type: Person

Margo Hock
job title: VP of Digital Partnerships
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Mike Hattub
job title: Head of Solutions Strategy
type: Person

Mitch Eisenberg
job title: SVP of General Counsel & Data Compliance Officer
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Scarlett Shipp
job title: Chief Executive Officer
type: Person

St.Clair McLean
job title: SVP of Infastructure & Security
type: Person

Walter Chistoni
job title: SVP of Sales
type: Person

Alliant
description: Alliant is the people-based data partner that helps marketers understand not only what customers do, but why they do it.
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Insights
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3 Easy Ways to Apply Data Enrichment
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3 Easy Ways to Apply Data Enrichment
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