Square format logo for Alliant, a people-based marketing data and analytics company. Features the distinctive 'A' mark with teal accent and navy blue wordmark on white background. Alliant combines transactional data with psychology-driven insights to help marketers understand consumer behavior.
With economic uncertainty, marketers have the tough task of continuing to grow their brands while also navigating increased costs and lower budgets. Direct mail feels particularly impacted. Ongoing supply chain turmoil, rising material costs, and increased postage are all combining to make the channel more expensive than it has been in the past. Yet direct
3 Creative Ideas for Expanding Direct Mail
Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing Data
Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph
Alliant Audiences Now Available in Experian's New Data Marketplace
Alliant Data: Above Data's Impact on Data Quality and Revenue Growth
Alliant Deploys Above Data's AI Capabilities To Improve Data Quality and Unlock Revenue Growth Potential
Alliant Enhances Social Audience Targeting with New Omnichannel Capabilities
Alliant Launches Custom Audience Solution Tailored to CPG Brands
Alliant Launches Custom Audience Solutions to Extend Social Influencer Reach Across All Channels
Alliant Partners with InfoSum to Power Privacy-Safe Data Collaboration for Brands and Agencies
Alliant Partners with InfoSum to Power Privacy-Safe Data Collaboration
Alliant Partners with Madhive, Providing Local Marketers Access to High-Quality Audiences Optimized for TV
Alliant Partners with Ribeye Media to Bolster Data Transparency and Scalability
Alliant Prioritizes Data Expertise with New Executive Sales Hires
Alliant - Top Data-Driven Marketing Solutions Provider 2024
Alliant Unveils Custom Audience Solutions to Expand Influencer and Social Media Impact
Beet Retreat Berkshires 2025 - Navigating TV's Fluid Audience (Breakout Session Presented by Alliant)
Exclusive: Data Firm Alliant Hires Bank to Pursue Sale
Experian Launches Its First-Ever Third-Party Data Marketplace (mentions Alliant)
How brands are extending social influence and commanding cross-platform conversations
How cookie deprecation, first-party data and privacy regulations are impacting the data landscape (by Dave Taylor)
How marketers are adapting to the new realities of data privacy (by Dave Taylor)
Inverness Graham Acquires Alliant, A Leading Advertising Data Company
Inverness Graham Announces Acquisition of Alliant
Inverness Graham-Backed Alliant Acquires AnalyticsIQ, Expanding Suite of People-Based Marketing Data & Analytics Solutions
Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams
The Marketing Stir - Donna Hamilton, Chief Innovation Officer at Alliant
Inverness Graham is a Philadelphia based firm focused on acquiring innovative companies where technology is transforming traditional industry. The firm’s Flagship strategy focuses on high-growth businesses in Healthcare, Tech-Enabled Services / Software and Advanced Manufacturing. The firm’s Green Light strategy targets tech-enabled businesses where Environmental Sustainability is a key driver of accelerating growth. Inverness Graham executes a differentiated, repeatable model for value creation through its proprietary Strategic Platform Build approach. Founded by senior executives of the Graham Group, the firm builds upon a 60-year legacy of operational excellence, bringing substantial value creation resources and an innovative mindset to support its portfolio company partners.
Director of Cognitive Science & Market Research
SVP of General Counsel & Data Compliance Officer
Alliant is the people-based data partner that helps marketers understand not only what customers do, but why they do it.
IAB Tech Lab Data Transparency (IAB Tech Lab)
NQI Certification from Neutronian (Neutronian)
SOC 2 Type 2 (American Institute of Certified Public Accountants (AICPA))
Alliant is the people-based data partner that illuminates not only what consumers do, but why they do it.