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Haute couture or ready-to-wear audiences?

Mix and match audiences to target fashion-forward future customers.

Alliant can construct a bespoke audience, or deliver a classic ready-to-wear segment. Either way, your marketing strategy is sure to look très chic.

 

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Suggested Fashion-Related Audiences

Fashion – highly qualified target audiences with recent product purchases as captured by Alliant, and who also use social media to engage with content related to fashion.

Fashionistasconsumers with an interest in fashion, makeup, and skincare.

Shopaholics top 10% orderers in Alliant’s database.

Shopaholic Hotline – most recent insatiable shoppers.

Affluent Shopaholics  – shoppers with discretionary income making a high number of purchases across product lines.

Stylish Women  – upscale consumers who frequently purchase Women’s Fashion, Jewelry and Beauty related products online.

Stylish Women Online  – upscale consumers who frequently purchase Women’s Fashion, Jewelry and Beauty related products online.

Retail Buyer Propensities*

High likelihood to buy from the retailer.

  • Bergdorf Goodman

  • Bloomingdale’s

  • Gilt

  • Marcus

  • Net-A-Porter

  • Nordstrom

  • Saks Fifth Avenue

  • Shopbop

  • Yoox.com

  • And more

Known Shopper Behavior

Based on known shopping behaviors.

  • Apparel Product Buyers

  • Club and Continuity Buyers

  • Box / Product Subscribers

  • CPG – Household Goods

  • Children’s Products

  • Shopaholics

  • Big Spenders

Credit Card Types*

Known credit card holders.

  • American Express

  • Discover

  • Mastercard

  • Visa

  • & more

Consumer Payment

Alliant’s level prediction of the likelihood a household will pay for an order or service.

By Payment Performance:

  • Top 5%

  • Top 10%

  • Top 25%

  • Top 20%

*All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

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