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Datacards

Alliant Audiences — Interest Propensities

Segments
51,000,000Total Universe / Universe Rate$80.00/M
Add Email Address + $100.00/M

Qualified consumers with an expressed social interest in specific topics. Each audience leverages rich social and consumer purchase data to deliver highly qualified consumers with an active interest in specific products, lifestyles, entertainment, food, political interests and more. Alliant blends social sourced interest with billions of consumer purchase transactions to identify the audiences most likely to engage with your marketing campaign and profitability.

Sample Usage
People Magazine, Southern Living, Sunset Magazine, The Week, Frank Cawood, Food Banks, Fingerhut, Harriet Carter, Publishers Clearing House, Fisher Investments, Robin Hood Investments, Sports Illustrated, Mutual of Omaha, Simpli Safe, Life Lock
Special Instructions
Targetable segments also available for online display advertising
Media Type
ConsumerPostal
Source
Direct response
Reuse
Reuse is allowed
Net Name Arrangements
Net Name is allowed85%
Min Qty 50,000
Run Charges$8.00/M
Cancellation
Cancellation Fee $150.00/F
Exchanges
Exchange is not allowed
Addressing
Email$75/F
Gender Profile
Male45%
Female55%

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