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Datacards

Alliant Audiences — Political Voters by Presidential Candidate

Segments
80,518Bernie Sanders Voter Propensity - Last 3 Month Buyers$80.00/M
69,892Hillary Clinton Voter Propensity - Last 3 Month Buyers$80.00/M
83,096Donald Trump Voter Propensity - Last 3 Month Buyers$80.00/M
70,216Ted Cruz Former Voter Propensity - Last 3 Month Buyers$80.00/M
72,046John Kasich Former Voter Propensity - Last 3 Month Buyers$80.00/M
123,051Conservative Republican Propensity - Last 3 Month Buyers$80.00/M
139,530Liberal Democrat Propensity - Last 3 Month Buyers$80.00/M
117,268Middle of the Road Democrat Propensity - Last 3 Month Buyers$80.00/M
131,935Middle of the Road Republican Propensity - Last 3 Month Buyers$80.00/M
Fundraiser Rate$70.00/M
Add Email Address+ $45.00/M

From Donald Trump and Hillary Clinton supporters, to voters by political party affiliation, Alliant’s new proprietary models use a powerful combination of rich social, transactional, and behavioral data to predict which candidate these audiences rally behind.

Campaign Enhancements & Cross-Channel Marketing Opportunities:

  • Over 600 Transactional, Demographic, Lifestyle & Behavioral Selects
  • Custom & On-Demand Models
  • Continuous Payment Data (e.g. Subscription/Replenishment/Continuity)
  • Payment Performance Scores: Top & Bottom 10%/25%/50%
  • Cross Channel Targeting: Direct Mail, Digital, Social, Email, Phone
ID Number
NextMark ID
SRDS ID
Date
Updated09/15/2019
Confirmed09/15/2019
Gender Profile
Male45%
Female55%
Addressing
Key Coding$3/M
Magnetic Tape$75/F
Email$75/F
FTP$75/F
Maintenance
Counts Through9/15/2019
Update FrequencyMonthly
Selects
Recency
Demographic
Lifestyle
Geography
Geography
USA
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Alliant | The Audience Company™

Alliant builds, optimizes and delivers audiences using transactional data, advanced data science and high performance scoring technology to make every channel and every campaign more profitable. Alliant’s solutions look far beyond response as a business metric, building models based on both positive and negative marketing performance behaviors, including payment, returns, cancelations, write-offs, and more. Secure and compliant by design, Alliant production systems are SOC 2 certified.