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Datacards

Alliant Audiences — Brand Propensities

Segments
3,984,806Total Universe /Universe Rate$80.00/M
667,1191 Month Hotline$80.00/M
1,373,481 3 Month $80.00/M
2,746,963 12 Month$80.00/M

500+ brand segments that enable marketers to target consumers by the brands they love most. Brand Propensity audiences are segmented by modeling known brand purchasers against Alliant’s dataset of billions of multichannel purchase transactions. Now you can reach consumers by the brands they prefer — and the propensity to advance from the shopping cart to order confirmation. 

Brand categories include Apparel, Big Box Retail, Ecommerce, Electronics, Financial, Food & Drug, Health, Beauty & Cosmetics, Home & Household Goods, Kids Products, Media & Entertainment, Pets, Restaurants & Dining, Sporting Goods, Telecom & Service Providers, and Travel.

Special Instructions
Targetable segments also available for online display advertising
Date
Updated10/15/2019
Confirmed10/15/2019
Gender Profile
Male45%
Female55%
Addressing
FTP$75.00/F
Minimum Order
7,500
$600.00 MINIMUM PAYMENT
Cancellation
Cancellation Fee $150.00/F
Exchanges
Exchange is not allowed
Reuse
Reuse is allowed
Net Name Arrangements
Net Name is allowed85%
Min Qty50,000
Run Charges $8.00/M

Alliant | The Audience Company™

Alliant builds, optimizes and delivers audiences using transactional data, advanced data science and high performance scoring technology to make every channel and every campaign more profitable. Alliant’s solutions look far beyond response as a business metric, building models based on both positive and negative marketing performance behaviors, including payment, returns, cancelations, write-offs, and more. Secure and compliant by design, Alliant production systems are SOC 2 certified.