Questions? Feedback? powered by Olark live chat software Nutraceutical Marketer Increases Call Center Productivity

Solution Applied




Call Center




Call Center


A marketer offering nutraceutical products on an auto-ship program required a decisioning tool to improve conversion and profitability within its in-bound call center. Specific goals included increasing up-sell revenue and minimizing cancellations.


Alliant developed a custom model to rank inbound callers — in real-time — for product affinity and loyalty behaviors. Higher scores prompted operators with sales scripts that encouraged bonus shipments or up-sell offers to qualified consumers. Riskier consumers received incentives to pre-pay for enrollment.

  • The solution identified up-sell segments with profit per customer ranging from 92% to 195% above campaign average; these groups received load-up offers and cross-sells of other products

  • The model successfully identified low-profit per customer segments; these groups received incentives to pre-pay for shipments

  • The client developed plans to test additional qualification of top groups for future marketing efforts with direct mail flags, age appends and other descriptive data

Insight at Work

A continuity marketer discovers the power of a predictive model


Average increase in profit per customer