Questions? Feedback? powered by Olark live chat software Last Minute Push Wins Votes for Campaign

Industry

Nonprofit

Channel

Digital

Industry:

Nonprofit

Channel:

Digital

Challenge

A statewide political organization had limited time to build support for an impending ballot initiative. Internal tracking showed the initiative was trailing by 6-8 percent in a series of recent polls. With the election impending there was very limited time to use traditional media outlets to sway votes.

Solution

Alliant implemented a targeted campaign of push advertising to voters’ home computers, using client-supplied data of those who had requested a ballot, along with demographic voter registration data. This data was then scrubbed using our proprietary technology to deliver display advertisements to these targeted voter households. Over the course of one week, 120,000 impressions were made to this list of likely supporters.

Results

Although the client was outspent 3 to 1 on traditional media, they won the election by a 60/40 margin. They saw a 17 point improvement from the polling data once our campaign was completed. The client gives us a lot credit for the victory saying: “The ability to target to our message to different voters by geolocation and voter segmentation is something the other media platforms simply didn’t offer.” Furthermore, being able to precisely target each vote by household allowed them to “present the best message for each voter.” In other words, better efficacy at one third the price.

Insight at Work

120m

ad impressions delivered in one week

66%

savings to message each voter

17

point improvement in polls