Questions? Feedback? powered by Olark live chat software Food Continuity Mailer Improves Profitability on Every Level

Solution Applied




Direct Mail




Direct Mail

The Challenge

A food product continuity marketer found that inconsistent customer payment rates and an increasing number of write-offs were limiting the profitability of its direct mail campaigns. They needed a solution to identify the most reliable payers.

Our Solution

Alliant developed a multi-behavioral model to predict the range of response behaviors possible for the promotion: pay for the intro offer only, then cancel; pay for two shipments; pay for three shipments or more; not pay at all. The client used the custom model to identify prospects who were more likely to pay for multiple shipments ― those unlikely to be profitable were eliminated from the mailing list. The model generated impressive results:

  • Reduce write-offs by 50%

  • Increase the number of paid shipments by 37% while maintaining the response rate

  • Increase the number of payments made by phone and web by 37%, which generated more up-sell and cross-sell opportunities

Insight at Work

Generating stronger continuity profits with a sophisticated custom model


Reduction in Write-Offs


Increase in Paid Shipments


More Up-Sell & Cross Sell Opportunities