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Learn Big-Picture Strategies & Tactical Mastery from the Future of Data Science



Join your fellow data-innovators and marketing leaders in Atlanta this May for MAC2018.

What’s hotter than Atlanta in May? (No, statisticians, not Atlanta in August.) It’s this year’s speaker line up and agenda at the 2018 Marketing Analytics Conference at the JW Marriott Atlanta Buckhead, May 16-18.

Planning to attend this year? If not, we think you should. Here’s why:

  • Great Content. Get inspired by data innovators and thought leaders from companies like Anthem, Comcast, Nordstrom, TD Ameritrade as they dig deep into attribution modeling, customer segmentation, audience curation, and more.

  • Great Speakers. Alliant’s very own, Malcolm Houtz and Donna Hamilton, will present new data mining techniques that will enable you to bend the rules of statistical significance — and transform small signals into large universes of qualified prospects. Learn more about their session here: “From Signal to Scale: Amplifying Audiences for High-Performance results.”

  • Great “Friends & Family” Savings. Take 10% off the cost of attendance with code ALLIANT10. You’re welcome.

  • Great WiFi. Just use WiFi password “AlliantInsight” for access throughout the show.

Can’t make it? No worries. After the conference, we’ll publish a video of Alliant’s presentation so you can watch it wherever you want, when you want. Get notified when the video is available by entering your email here:

Clearly, great things are happening in Atlanta this May. To book some face-time with Malcolm or Donna while in town, email them directly at and We hope to see you there!

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Malcolm Houtz


VP, Data Science, Analytics

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