Questions? Feedback? powered by Olark live chat software Black Friday & Cyber Monday Audiences

Last year, shoppers spent $6.2 billion on Black Friday and $7.9 billion on Cyber Monday.*

Reach this season’s shoppers, from those who barely digest their pumpkin pie before hitting up Best Buy to casual shoppers scanning deals at 7pm on Cyber Monday with a glass of wine.

*Source: TechRadar

Suggested Black Friday & Cyber Monday Audiences

Target with Alliant’s highly specific audiences crafted from brand-specific e-commerce and multichannel purchase transactions, demographic elements and lifestyle data.

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Black Friday Buyer Propensity

Consumers with a high likelihood of purchasing on Black Friday

Cyber Monday Buyer Propensity

Consumers with a high likelihood of purchasing on Cyber Monday

Known Shopper Behavior

Based on known shopping behaviors.

  • Club and Continuity Buyers

  • CPG – Household Good Buyers

  • Box / Product Subscribers

  • Children’s Products Buyers

  • Jewelry and Accessories Buyers

  • Holiday Products Buyers

  • Shopaholics

  • Big Spenders

  • & more

Retail Buyer Propensities*

High likelihood to buy from the retailer.

  • Adobe
  • Bed Bath & Beyond

  • Bergdorf Goodman

  • Best Buy

  • Bloomingdale’s

  • Costco

  • Gamestop

  • Google Play

  • Foot Locker

  • Home Depot

  • JCPenney


  • Lord & Taylor

  • Macy’s

  • Neiman Marcus

  • Nordstrom


  • Payless

  • Saks Fifth Avenue

  • Sephora

  • T.J. Maxx

  • & more

Brand Buyer Propensities*

High likelihood to buy the brand.

  • Adobe
  • Apple

  • Dell

  • Brooks Brothers

  • Coach

  • Disney

  • Express

  • H&M

  • J.Crew

  • Kate Spade

  • LEGO

  • Old Navy

  • Samsung

  • T-Mobile

  • Tiffany and Co.

  • Verizon

  • Victoria’s Secret

  • & more

Consumer Payment

Alliant’s level prediction of the likelihood a household will pay for an order or service.

By Payment Performance:

  • Top 5%

  • Top 10%

  • Top 25%

  • Top 20%

Credit Card Types*

Known credit card holders.

  • American Express

  • Discover

  • Mastercard

  • Visa

  • & more

*All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

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