Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing Data
Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph
Alliant Audiences Now Available in Experian's New Data Marketplace
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Alliant Partners with InfoSum to Power Privacy-Safe Data Collaboration for Brands and Agencies
Alliant Partners with InfoSum to Power Privacy-Safe Data Collaboration
Alliant Partners with Madhive, Providing Local Marketers Access to High-Quality Audiences Optimized for TV
Alliant Partners with Ribeye Media to Bolster Data Transparency and Scalability
Alliant Prioritizes Data Expertise with New Executive Sales Hires
Alliant - Top Data-Driven Marketing Solutions Provider 2024
Alliant Unveils Custom Audience Solutions to Expand Influencer and Social Media Impact
Beet Retreat Berkshires 2025 - Navigating TV's Fluid Audience (Breakout Session Presented by Alliant)
Exclusive: Data Firm Alliant Hires Bank to Pursue Sale
Experian Launches Its First-Ever Third-Party Data Marketplace (mentions Alliant)
How brands are extending social influence and commanding cross-platform conversations
How cookie deprecation, first-party data and privacy regulations are impacting the data landscape (by Dave Taylor)
How marketers are adapting to the new realities of data privacy (by Dave Taylor)
Inverness Graham Acquires Alliant, A Leading Advertising Data Company
Inverness Graham Announces Acquisition of Alliant
Inverness Graham-Backed Alliant Acquires AnalyticsIQ, Expanding Suite of People-Based Marketing Data & Analytics Solutions
Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams
The Marketing Stir - Donna Hamilton, Chief Innovation Officer at Alliant
Comprehensive suite of solutions for audience targeting, optimization, and enrichment.
The Alliant Intelligence Community is a vetted, members-only community of brands that responsibly contribute privacy-safe data to unlock exclusive benefits, premium audiences and insights, and evidence-based outcomes. The result is a unique Member database with billions of aggregated consumer transactions and millions of donor data points from a diverse range of brands and not-for-profits. Member data is transformed, anonymized, and leveraged ​to understand and connect brands and not-for-profits with consumers and donors through audience solutions available across every channel. Membership benefits include: - Next-level insights through analytical learnings sourced from a 500+ community of brands - Cross-member Collaboration empowering member brands to work together to leverage each other's data in conjuction with Alliant research and modeling solutions to identify new audiences - Stronger Data Science through exclusive custom variables created to further enhance existing solutions - Exclusive access to dedicated content, events and industry updates produced specifically for members - Tiered Membership (Charter / Core / Affiliate; Platinum / Gold / Silver): Graduated access, pricing, SLAs, and perks that scale with contribution and engagement. - Curated Onboarding + Data Design Workshop: White-glove intake, governance mapping, and a co-created signal plan tailored to your KPIs and constraints. - Member Pricing & Research Discounts: Preferred rates on enrichment, custom modeling, pilots & tests, and cognitive research studies; bundled pricing across lanes. - Member Council (Invite-Only): Direct input on roadmap, early visibility into releases, private working sessions with product & data leads. - Industry Circles (Peer Networks): Confidential, vertical-specific, in-person or virtual roundtables for knowledge sharing on use cases, signal strategy, and outcomes (no member naming required – could take the form of an in-person event or a simpler newsletter-type approach). - Data Solutions Access: Access to all Alliant People-Based Data Solutions, member-only derived data, member-only predictive elements, exclusive access to aggregate deterministic data - Annual Events, Workshops, & QBRs: Annual Alliant partner event, QBRs, 1–2 onsite sessions per year for roadmap and use-case planning. - Referral & Contribution Rewards: Credits or tier accelerators for referring qualified Members, expanding contributions, or participating in documented case studies (anonymized by default). - Member Taxonomy Services: Mapping your in-house categories to Alliant People-Based Data taxonomies for frictionless ops. - Dedicated Solutions Pod: Named team of strategists for ongoing collaboration, support, and performance tuning. Differentiators compared to traditional data cooperatives: - Exclusive Member Access & Benefits: A vetted, members-only environment with privileged benefits, tiered perks, and priority partnership—full co-op capabilities are reserved for Members. - Deterministic Transaction Truth: Permissioned, transaction-level evidence from known purchasers—member-contributed and identity-ready—transformed into analytics-grade, second-party audiences and enrichment for accurate targeting and measurement. - Positive and Negative Behaviors: The only co-op that captures both purchase and adverse outcomes (e.g., non-payment/chargeback), enabling superior LTV, risk, and response modeling versus top-line purchase summaries alone. - Psychology-Enhanced Member Intelligence: Uniquely augmented with cognitive-psychology signals (motivations, buyer types, propensities) to illuminate why consumers act—delivering decision drivers alongside verified behavior. - Compliance-By-Design: Member data remains exclusive; anonymized, derived evidence may inform predictive models under strict governance backed by documentation and enterprise controls. - Omnichannel Identity & Activation: PII and modern IDs (UID2, RampID) with delivery to hundreds of destinations—activate across direct mail, CTV/TV, RMNs, social, programmatic, clean rooms, and data warehouses with measurable outcomes.
Comprehensive data solutions powered by AnalyticsIQ that combine deterministic purchase behavior with psychology-driven predictive insights.
Inverness Graham is a Philadelphia based firm focused on acquiring innovative companies where technology is transforming traditional industry. The firm’s Flagship strategy focuses on high-growth businesses in Healthcare, Tech-Enabled Services / Software and Advanced Manufacturing. The firm’s Green Light strategy targets tech-enabled businesses where Environmental Sustainability is a key driver of accelerating growth. Inverness Graham executes a differentiated, repeatable model for value creation through its proprietary Strategic Platform Build approach. Founded by senior executives of the Graham Group, the firm builds upon a 60-year legacy of operational excellence, bringing substantial value creation resources and an innovative mindset to support its portfolio company partners.
IAB Tech Lab Data Transparency (IAB Tech Lab)
NQI Certification from Neutronian (Neutronian)
SOC 2 Type 2 (American Institute of Certified Public Accountants (AICPA))
Alliant is the people-based data partner that illuminates not only what consumers do, but why they do it.
Director of Cognitive Science & Market Research
SVP of General Counsel & Data Compliance Officer
Precision targeting solutions to reach the right consumers across channels.
Enrich first-party data with behavioral, demographic, and psychographic insights.
A foundational, predictive data asset covering over 95% of U.S. consumers that blends demographic, public, and self-reported data with psychological research to create the most robust view of who individuals are, what they do, and why they make decisions.
Advanced predictive modeling to optimize campaign performance and ROI.
A B2B marketing database that delivers business, professional, and personal level insights, tapping into the cognitive sciences behind B2B decisions and purchases to help understand decision makers beyond their titles.
A consumer purchase and brand affinity and propensity database comprised of known and inferred transaction-based data that helps marketers understand how consumers spend their money and what payment methods and types of products they buy.
Alliant is the people-based data partner that helps marketers understand not only what customers do, but why they do it.