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Based on known historic auto ownership data, Alliant audiences help target the buyers most likely to actually drive off the lot in a new vehicle. Read how a top three auto insurance company used Alliant’s auto segments to achieve email marketing success.


Loyal in their continued purchase of this type of car

  • BMW

  • Buick

  • Cadillac

  • Chevrolet

  • Chrysler

  • Dodge

  • Ford

  • GMC

  • Honda

  • Jeep

  • Mercedes-Benz

  • Coupe 2-Door

  • Crossover

  • Full Size Car

  • Full Size SUV

  • Full Size Truck

  • Hatchback

  • Mid Size Car

  • Mini Van

  • & more


A defector to this type of car, meaning they have owned it but do not have a repeat history of purchasing this type of car

  • Auto Make

  • Auto Style

  • Auto Class

  • Convertible

  • Coupe 2-Door

  • Crossover

  • Luxury Car

  • Ford

  • GMC

  • Honda

  • Jaguar

  • Jeep

  • Mitsubishi

  • & more

In Market For

  • Financing

  • Insurance

  • New Vehicle

  • Used Vehicle

  • Parts & Service

  • New Economy Car

  • New Luxury Car

  • New Mini Van

  • New Sedan

  • New SUV

  • & more

*All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

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