This is a high-visibility position within a growing data and analytics provider targeting top B2C marketing organizations. The successful candidate will be a strong sales and business development leader with demonstrated skills in developing and executing new business expansion strategies. Must be a subject matter expert capable of defining effective data-driven marketing strategies and developing a compelling business case for test and adoption of proposed solutions. This position requires an innovative mind-set and a strong desire to cultivate new business. The successful candidate will report to the Chief Revenue Officer and oversee the direct enterprise sales team.

Principle Responsibilities:

  • Oversee enterprise sales team of 5; responsible for new business development overseeing all new account contact and sales activity
  • Develop forecasts, maintain active account opportunity pipeline, track opportunities, manage the sales fulfillment process, report regularly on progress to executive management and meet sales goals
  • Align Alliant digital and off-line audience targeting, campaign optimization and analytic solutions to customer applications
  • Prepare and communicate solution overview, pricing, proposals, presentations, contracts, negotiate the terms and conditions of the sale, and close the final agreement
  • Update CRM management information and document sales activity, transactions, lead, account, client information and revenue opportunities as required
  • Achieve and exceed assigned sales targets consistently; maximize profitability and new business financial performance by managing costs and customer pricing
  • Partner with marketing team to research, create and manage lead/prospect funnel
  • Work closely with internal and external teams as required to manage client fulfillment
  • Implement Alliant’s sales process and SOPs; be a key contributor to Alliant’s continual development of a results-oriented and sales-driven culture

Qualifications and Skills:

  • Bachelor’s degree in sales, marketing, or business field; MBA or equivalent preferred
  • 7+ years of direct consultative selling experience or equivalent combination of education and experience
  • 5+ years of management experience in data, analytics or related field
  • Demonstrated mastery of and passion for the art of selling, a love of data and an understanding of how to utilize the power of analytics to support customer goals
  • Deep knowledge and hands-on experience as a vendor or end-user within direct, digital and/or database marketing; relevant sales contacts within direct-to-consumer digital and direct marketing organizations a plus
  • Working knowledge of marketing analytics and reading model gains charts a plus
  • Must demonstrate solid listening skills and a consultative sales approach, with proven ability to identify and build relationships with C-Level executives and key decision makers in client organizations
  • Demonstrated ability to develop and expand client relationships for positive outcomes; should be comfortable managing difficult customer situations successfully
  • Experience using a CRM database or similar software applications
  • Outstanding writing and presentation skills, with an intermediate knowledge of Microsoft Office, including Word, Excel and PowerPoint
  • Position requires external client interaction, must have the ability to accommodate travel to client sites and industry events
  • Must be flexible, detailed, team-oriented, able to work independently as needed and committed to having a good time while doing a great job

June 2022


NYC & Brewster, NY


Sales & Account Management


Permanent, Full-Time

Alliant is a leading data company trusted by thousands of marketers. We deliver highly predictive custom and on-demand audience solutions across TV, programmatic, social, direct mail and more. The Alliant DataHub — built on billions of consumer transactions, advanced data science and high-performance technology — is the foundation for profit-driven audience solutions. For more information, visit: alliantdata.com

The position is based in Alliant’s offices in northern Westchester County, New York or NYC location. Alliant has a strong corporate culture of innovation and trust and is committed to excellence in everything we do. We offer a competitive compensation and benefits package with great career optionality for professional growth.

For consideration, please forward your resume and salary requirements to recruiting@alliantdata.com, Subject Line: VP Enterprise Sales. Alliant is an equal opportunity employer.

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