Alliant is seeking a strategic TV sales professional driven to be a leading producer for a respected data brand within the digital marketing industry. This position will be primarily responsible for selling new Advanced TV audience solutions to agencies and advertisers. The successful candidate will have the ability to initiate and develop strategic relationships, build and manage a sales pipeline, and maximize revenue. This position will report to the Vice President, Partnership Development.

Principle Responsibilities:

  • Develop a strong new business pipeline through cold calls and cultivation of new leads among digital agencies and advertiser agencies, brand and MVPD/vMVPD contacts
  • Collaborate with Agency, Platform and Direct, and Account Management teams to identify and sell through Advanced TV opportunities
  • Develop relationships with brand direct, agency and holding company contacts across sales analytics, operations, and client teams
  • Cultivate a top-level sales funnel capable of delivering team- and corporate-level revenue goals for Advanced TV
  • Use acquired knowledge of addressable TV advertising techniques to identify and sell-through compelling data-driven audience targeting solutions in data driven linear, addressable linear TV and CTV/OTT
  • Grow new TV agencies into strategic reoccurring revenue streams
  • Understand campaign goals and tactics to provide audience recommendations to clients/prospects
  • Inform clients on trends in audience targeting and optimization to support innovative digital audience targeting strategies
  • Develop account strategies to drive long term revenue growth, develop requests for proposal responses and programs, and drive subscription licensing deals
  • Provide feedback to the VP, Partnership Development on tactical and strategic initiatives to optimize sales plan
  • Work with the marketing team to improve Alliant’s digital sponsorship, conference and event execution
  • Maintain Salesforce CRM on a daily basis to record sales activity, track pipeline opportunities and forecast revenue

Key Skills and Background:

  • Bachelor’s degree in sales, marketing, or business field preferred
  • Deep understanding of linear TV, Advanced TV (data driven linear, addressable linear, Connected TV/OTT), and Programmatic, media buying experience a must
  • 7+ years of experience in selling to TV Agencies or 5+ years of TV Agency Sales experience AND 2+ years at a Tier 1 Digital Agency as a TV buyer, strategist or Director
  • Must be highly resourceful in qualifying prospects and possess a working knowledge of digital marketing and audience targeting; experience with data modeling a plus
  • Outstanding persuasive communication, writing and presentation skills, with a strong knowledge of Microsoft Office applications, including Outlook, Word, Excel and PowerPoint
  • Experience and relevant contacts within digital marketing organizations, platforms, or similar organizations a plus
  • Ability to develop and deliver client-ready presentations
  • Must have an analytic mind-set, with a passion for detail and data-driven marketing
  • Must be highly self-motivated with the ability to work on multiple projects independently in a fast-paced environment
  • Position requires external client interaction, must have ability to accommodate travel to client sites and industry events
  • Must be flexible, detailed, team-oriented and committed to having a good time while doing a great job

December 2021


Brewster, NY & NYC


Sales & Client Engagement


Permanent, Full-Time

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Alliant is a leading data company trusted by thousands of marketers. We deliver highly predictive custom and on-demand audience solutions across TV, programmatic, social, direct mail and more. The Alliant DataHub — built on billions of consumer transactions, advanced data science and high-performance technology — is the foundation for profit-driven audience solutions. For more information, visit: alliantdata.com

Alliant has a strong corporate culture of innovation, transparency and trust. We are committed to excellence in everything we do. We offer a competitive compensation and benefits package with strong career optionality for professional growth.

The position is based in Alliant’s offices in northern Westchester County, New York and NYC. For consideration, please forward your resume and salary requirements to recruiting@alliantdata.com, Subject Line: Account Executive. Alliant is an equal opportunity employer.

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