Overview:

Alliant is searching for an Audience Development Associate to oversee planning, documentation and reporting for Alliant’s industry-leading Audiences program. The successful candidate will have an educational background or work experience in direct and digital marketing. This is a tremendous opportunity to be a part of a dynamic, fast-growing company with strong career growth opportunities. This role reports directly to the SVP of Data Strategy and is based in Alliant’s Northern Westchester County, NY office.

Principle Responsibilities:

  • Support SVP of Data Strategy with cross team management of audience program – identification, creation, development, description assignment and distribution of audience segments
  • Support Agency & Platform team on creation of custom audiences for digital distribution
  • Maintain and monitor audience program for internal Meta-Data Management (MDM) and internal/external taxonomy documents including variable naming, descriptions and install layout changes
  • Partner with Platform Manager of Integrations to update all documentation needed for partner integrations
  • Partner with internal teams to facilitate documentation and reporting for industry certifications for data transparency and quality
  • Develop and maintain strong working relationships with internal and external clients
  • Provide constructive feedback and critical thinking to the wider business; contribute ideas and take the initiative to continually improve and develop processes
  • Support internal metrics tracking and reporting using Excel, Smartsheet, salesforce and business intelligence software

Qualifications and Skills:

  • Bachelor’s degree required; 1+ years’ business experience with a marketing focus a plus
  • Must have strong affinity for data and marketing; knowledge of direct/digital marketing and/or consumer profiling/insights a plus
  • Must have a strong orientation toward providing outstanding customer service, and demonstrate ability communicate with clients and coworkers in a courteous, professional, accurate and timely manner
  • Highly self-motivated with the ability to work on multiple projects independently in a fast-paced environment
  • Superior organization, documentation, and communication skills
  • Proficient in Microsoft Office (Outlook, Word, PowerPoint)
  • Highly proficient in Excel (e.g. ability to create Pivot Tables)
  • Experience using data visualization tools a plus (e.g. Tableau, Power BI)
  • A general understanding of data modeling and/or P&L knowledge a plus
  • Salesforce experience a plus
  • Must be flexible, detailed, team-oriented and committed to having a good time while doing a great job
POSTED:

June 16, 2021

LOCATION

Brewster, NY

TEAM

Sales & Client Engagement

TERM

Permanent, Full-Time

Apply for Position

Alliant is a leading data company trusted by thousands of marketers. We deliver highly predictive custom and on-demand audience solutions across TV, programmatic, social, direct mail and more. The Alliant DataHub — built on billions of consumer transactions, advanced data science and high-performance technology — is the foundation for profit-driven audience solutions. For more information, visit: alliantdata.com

The position is based in Alliant’s offices in northern Westchester County, New York. Alliant has strong corporate culture of innovation and trust and is committed to excellence in everything we do. We offer a competitive compensation and benefits package with great career optionality for professional growth.

For consideration, please forward your resume and salary requirements to recruiting@alliantdata.com, Subject Line: Audience Development Associate. Alliant is an equal opportunity employer.

Privacy Notice — Alliant will collect and use any information you submit to us, including information regarding your identity, education, employment history, professional or personal qualifications, and any other submissions, solely to evaluate your suitability for a position. Your information will not be sold or used for any other commercial purpose, however it will be retained by Alliant for the period required by law, and cannot be deleted upon your request before the end of the retention period.