[
  {
    "description": "Alliant's mission is to deliver comprehensive, predictive data, empowering brands to turn understanding into action and strategy into performance.",
    "valueName": "Alliant's Company Mission"
  },
  {
    "description": "Alliant promises to deliver accessible intelligence that illuminates modern human behavior.",
    "valueName": "Alliant's Brand Promise"
  },
  {
    "description": "Alliant's vision is to redefine how brands understand and engage consumers — converting relevance into competitive advantage and sustained growth.",
    "valueName": "Alliant's Company Vision"
  },
  {
    "description": "Alliant is the leading provider of consumer data and intelligence illuminating modern human behavior. This is achieved through a unique blend of deterministic and predictive data that powers better customer experiences, proactive partnership that optimizes performance, and data science innovation that fuels better outcomes for all.",
    "valueName": "Alliant's Positioning Statement"
  },
  {
    "description": "A continuously learning ecosystem where deterministic behavior complements predictive insight, new research and data expands capabilities, and best in class data science and analytics turn insight into action.",
    "valueName": "Quality People-Based Intelligence that Compounds"
  },
  {
    "description": "Pairing purchase behavior with cognitive insight to help marketers understand the what and the why behind modern consumer behavior and decision making.",
    "valueName": "IQ + EQ / The ‘what’ and the ‘why’ Together"
  },
  {
    "description": "Keeping pace with shifting consumer mindsets and market needs through rapid development of new attributes, bespoke models tuned to vertical goals, and a collaborative and proactive engagement style.",
    "valueName": "People-Backed, Market-Driven, and Solution-Focused"
  },
  {
    "description": "Compliance-by-design processes and independent validation/certifications deliver clear provenance and de-risked usage for regulated and enterprise environments.",
    "valueName": "Governance and Compliance"
  },
  {
    "description": "Alliant offers a vetted, members-only community of brands whose data contributions are transformed into ready-to-use intelligence in exchange for exclusive benefits, premium audiences and insights, and evidence-based outcomes with governance, transparency, and compliance at the core.",
    "valueName": "Collective Intelligence & Exclusive Community Benefits"
  },
  {
    "description": "Alliant models are developed by a data scientist who actively guides the decision-making process at every stage.",
    "valueName": "Predictive Modeling with a Human Touch"
  },
  {
    "description": "Alliant offers 7-years of consumer purchase history while most data providers offer up to 5-years of purchase history.",
    "valueName": "More Purchase History"
  },
  {
    "description": "Integrated insights from both favorable and unfavorable behaviors such as payments, cancellations, returns, and write-offs enabling superior LTV, response modeling, and ROI (risk vs return on investment) versus top-line purchase summaries alone.",
    "valueName": "Positive and Negative Behaviors"
  },
  {
    "description": "Robust and comprehensive B2C and B2B data that provides the complete picture of who people are, what they do, and why they do it.\n",
    "valueName": "Unique Data Sets"
  },
  {
    "description": "Leverage the same audience across digital, TV, and offline channel thanks to reliable identity linkage.",
    "valueName": "Channel Agnostic"
  },
  {
    "description": "With an extensive distribution network, Alliant’s audiences can be pushed for immediate activation anywhere, including walled gardens.\n",
    "valueName": "Partner Distribution Flexibility"
  },
  {
    "description": "Work with dedicated solution engineers from Alliant who are fully invested in client success, every step of the way",
    "valueName": "Your Success, Our Commitment"
  },
  {
    "description": "Cognitive research translates human motivations, buyer types, and propensities into actionable data informing the why and what’s next behind behavior.",
    "valueName": "Research-Backed. Psychology-Driven"
  },
  {
    "description": "Alliant is committed to sustaining an environment that exemplifies:  ​\n\n- Excellence \n- Ethical Conduct ​\n- Strategic Leadership ​\n- Attracting and Developing Top Talent ​\n- Diversity and Inclusion ​\n- Integrity and Transparency ​\n- Continuous Improvement and Innovation ​\n- Exceptional Customer Experiences and Value Creation \n\nOur company values CREATE a high standards culture made up of collaboration, respect, ethics, accountability, trust, and excellence. We invite you to experience the brilliance!",
    "valueName": "Alliant's Company Value Statement"
  }
]