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schema:abstract "Addressable TV, politics, pricing and more There are moments when the digital industry feels like it is" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "1/6/2020"^^schema:Date ;
schema:description "Addressable TV, politics, pricing and more There are moments when the digital industry feels like it is" ;
schema:headline "2020 Insights from Alliant's Digital Team" ;
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schema:abstract "The holidays are a multifaceted season where consumers make new plans for big purchases and activities that extend well beyond gift giving. While having a guide for the top retail-focused segments is crucial, let's explore other timely consumer purchase trends and how advertisers can capture this seasonal momentum through additional audiences. Marketers of all types" ;
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schema:datePublished "8/24/2023"^^schema:Date ;
schema:description "The holidays are a multifaceted season where consumers make new plans for big purchases and activities that extend well beyond gift giving. While having a guide for the top retail-focused segments is crucial, let's explore other timely consumer purchase trends and how advertisers can capture this seasonal momentum through additional audiences. Marketers of all types" ;
schema:headline "2023 Holiday Activation Guide: Audiences to Supercharge Any Seasonal Campaign" ;
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schema:abstract "The holiday season represents a massive opportunity for marketers to take full advantage of increased consumer spending. Now is the time to begin setting up marketing campaigns to connect with consumers and drive conversion across the lineup of key seasonal dates including Halloween, Black Friday, Cyber Monday, Christmas, and more. U.S. holiday retail" ;
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schema:datePublished "8/17/2023"^^schema:Date ;
schema:description "The holiday season represents a massive opportunity for marketers to take full advantage of increased consumer spending. Now is the time to begin setting up marketing campaigns to connect with consumers and drive conversion across the lineup of key seasonal dates including Halloween, Black Friday, Cyber Monday, Christmas, and more. U.S. holiday retail" ;
schema:headline "2023 Holiday Activation Guide: Top Retail Audiences for Every Shopper" ;
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schema:abstract "The momentum of sports viewership has been building all year and it's about to hit its crescendo this fall with the return of NFL and college football. Big moments in sports such as the FIFA Women's World Cup and the US Open has sports booming from both a viewership and advertising standpoint. For marketers-both brands" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "9/14/2023"^^schema:Date ;
schema:description "The momentum of sports viewership has been building all year and it's about to hit its crescendo this fall with the return of NFL and college football. Big moments in sports such as the FIFA Women's World Cup and the US Open has sports booming from both a viewership and advertising standpoint. For marketers-both brands" ;
schema:headline "2023 Sports Marketing Activation Guide: Top Sports Audiences for the Win" ;
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schema:abstract "Reaching and motivating the right audiences during the 2024 Presidential election cycle will be more important than ever before. Advertising share of voice competition will be at an all-time high with US political ad spending expected to hit a record $12 billion dollars next year. Candidates will rise and fall, and elections" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
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schema:description "Reaching and motivating the right audiences during the 2024 Presidential election cycle will be more important than ever before. Advertising share of voice competition will be at an all-time high with US political ad spending expected to hit a record $12 billion dollars next year. Candidates will rise and fall, and elections" ;
schema:headline "2024 Election Activation Guide: Top Audiences to Swing the Vote" ;
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schema:abstract "Guest Author: Brett Sanderson, Sr. Director, Product Marketing, Cadent Over the past few years, the TV ecosystem has evolved significantly. From the rapid growth of streaming to massive fragmentation of publishers, to technological transformation in both targeting and attribution, it's no wonder that advertisers are wrestling with uncertainty when it comes" ;
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schema:description "Guest Author: Brett Sanderson, Sr. Director, Product Marketing, Cadent Over the past few years, the TV ecosystem has evolved significantly. From the rapid growth of streaming to massive fragmentation of publishers, to technological transformation in both targeting and attribution, it's no wonder that advertisers are wrestling with uncertainty when it comes" ;
schema:headline "3 Best Practices for Planning a Data-Driven TV Ad Campaign" ;
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schema:abstract "With economic uncertainty, marketers have the tough task of continuing to grow their brands while also navigating increased costs and lower budgets. Direct mail feels particularly impacted. Ongoing supply chain turmoil, rising material costs, and increased postage are all combining to make the channel more expensive than it has been in the past. Yet direct" ;
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schema:description "With economic uncertainty, marketers have the tough task of continuing to grow their brands while also navigating increased costs and lower budgets. Direct mail feels particularly impacted. Ongoing supply chain turmoil, rising material costs, and increased postage are all combining to make the channel more expensive than it has been in the past. Yet direct" ;
schema:headline "3 Creative Ideas for Expanding Direct Mail" ;
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schema:abstract "Brands should be actively investing in the collection and activation of 1st party data. According to IAB's State of Data 2021 report, which surveyed more than 200 data decision makers across brands, agencies, and publishers, 42% of respondents expect to increase spending on use of 1st party data due to changes to 3rd party cookies" ;
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schema:description "Brands should be actively investing in the collection and activation of 1st party data. According to IAB's State of Data 2021 report, which surveyed more than 200 data decision makers across brands, agencies, and publishers, 42% of respondents expect to increase spending on use of 1st party data due to changes to 3rd party cookies" ;
schema:headline "3 Easy Ways to Apply Data Enrichment" ;
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schema:abstract "Direct mail continues to be a powerful channel to identify, engage and convert high value. But these benefits can be accompanied by challenges. For experienced direct mail marketers its continuing to find qualified prospects to mail profitably. For marketers exploring direct mail, its looking beyond digitally native strategies to invest in a more" ;
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schema:description "Direct mail continues to be a powerful channel to identify, engage and convert high value. But these benefits can be accompanied by challenges. For experienced direct mail marketers its continuing to find qualified prospects to mail profitably. For marketers exploring direct mail, its looking beyond digitally native strategies to invest in a more" ;
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schema:abstract "Today's brands and agencies are under constant bombardment, having to factor new strategies, tactics, technologies and marketplace realities into their campaigns and planning cycles. This is especially true as we approach year's end in a climate of global economic uncertainty, where marketers are looking to focus efforts to ensure their time and" ;
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schema:datePublished "12/2/2022"^^schema:Date ;
schema:description "Today's brands and agencies are under constant bombardment, having to factor new strategies, tactics, technologies and marketplace realities into their campaigns and planning cycles. This is especially true as we approach year's end in a climate of global economic uncertainty, where marketers are looking to focus efforts to ensure their time and" ;
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schema:abstract "One of the ways marketers are preparing for the cookieless future is by generating more robust first-party data. In the very near future, brands of all sizes need to be less dependent on the data collected by others. To many, this very concept is being interpreted as the beginning of an era of hardship for brands,",
"Originally featured in Street Fight One of the ways marketers are preparing for the cookieless future is by generating more robust first-party data. In the very near future, brands of all sizes need to be less dependent on the data collected by others. To many, this very concept is being interpreted as the beginning of" ;
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schema:abstract "As today's brand marketers are tasked to do more with less, they're demanding additional support from their agencies, particularly when it comes to navigating the new and ever-changing data landscape. They're looking for strategies and tactics for managing third-party cookie deprecation, new privacy regulations and evolving tech platform policies – and their partners" ;
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schema:datePublished "7/25/2023"^^schema:Date ;
schema:description "As today's brand marketers are tasked to do more with less, they're demanding additional support from their agencies, particularly when it comes to navigating the new and ever-changing data landscape. They're looking for strategies and tactics for managing third-party cookie deprecation, new privacy regulations and evolving tech platform policies – and their partners" ;
schema:headline "3 Ways Agencies Can Help Clients Navigate the Data Paradigm Shift" ;
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schema:abstract "3 Ways Agencies Can Help Clients Navigate the By Carly Dome, Director of Agency Partnerships at Alliant As today's brand marketers are tasked to do more with less, they're demanding additional support from their agencies, particularly when it comes to navigating the new and ever-changing data landscape. They're looking for strategies and tactics for managing" ;
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schema:description "3 Ways Agencies Can Help Clients Navigate the By Carly Dome, Director of Agency Partnerships at Alliant As today's brand marketers are tasked to do more with less, they're demanding additional support from their agencies, particularly when it comes to navigating the new and ever-changing data landscape. They're looking for strategies and tactics for managing" ;
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schema:abstract "Whether you're new to the game or a seasoned pro, the amount of terms and acronyms in the marketing industry can be overwhelming. A rapidly evolving landscape with technology advancements, emerging channels and new regulations have only amplified this challenge. Curious marketers trying to better understand platforms or tech might be found muttering" ;
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schema:description "Whether you're new to the game or a seasoned pro, the amount of terms and acronyms in the marketing industry can be overwhelming. A rapidly evolving landscape with technology advancements, emerging channels and new regulations have only amplified this challenge. Curious marketers trying to better understand platforms or tech might be found muttering" ;
schema:headline "30 Data & Analytics Terms Every Marketer Should Know" ;
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schema:abstract "With Google's announcement to end support of cookies in two years, many say that the writing is on the wall for measurement, retargeting and third party data solutions. It's not to say this change won't have significant impact, cause turmoil and spark opportunity – it will do all of those things. But to say" ;
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schema:description "With Google's announcement to end support of cookies in two years, many say that the writing is on the wall for measurement, retargeting and third party data solutions. It's not to say this change won't have significant impact, cause turmoil and spark opportunity – it will do all of those things. But to say" ;
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schema:abstract "The 2020 holiday season was far different from any other. The global pandemic prevented many families from their annual holiday gatherings, accelerated the growth of ecommerce, and limited overall travel plans. As a result, there is a collective desire to make up for lost time this year." ;
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schema:datePublished "10/18/2021"^^schema:Date ;
schema:description "The 2020 holiday season was far different from any other. The global pandemic prevented many families from their annual holiday gatherings, accelerated the growth of ecommerce, and limited overall travel plans. As a result, there is a collective desire to make up for lost time this year." ;
schema:headline "4 Key Areas Impacting the Holiday Season" ;
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schema:abstract "Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular attention to defining their target audiences. Yet despite the initial investment in developing an audience-first strategy, all too often segments come and go from the campaign without the same" ;
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schema:description "Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular attention to defining their target audiences. Yet despite the initial investment in developing an audience-first strategy, all too often segments come and go from the campaign without the same" ;
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schema:abstract "Originally Featured on StreetFightMag There have always been attempts to demarcate digital marketing eras in advance, with a rush to declare 'the year of mobile,' or 'the year of CTV.' In the past, those evolutions ended up as multi-year strategic shifts. Preparation for the post-cookie era is different though, because the actions underway" ;
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schema:datePublished "5/18/2022"^^schema:Date ;
schema:description "Originally Featured on StreetFightMag There have always been attempts to demarcate digital marketing eras in advance, with a rush to declare 'the year of mobile,' or 'the year of CTV.' In the past, those evolutions ended up as multi-year strategic shifts. Preparation for the post-cookie era is different though, because the actions underway" ;
schema:headline "4 Things Publishers Need to do to Grow their Audience Data" ;
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schema:abstract "Sports brands face a unique challenge in today's digital age: how to stand out in a crowded market and deliver personalized experiences to fans who have an endless number of entertainment options. The answer? Predictive data. Predictive data offers insight into the behaviors, preferences, and likely future actions of fans, businesses, and communities. By leveraging predictive data" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "2/23/2026"^^schema:Date ;
schema:description "Sports brands face a unique challenge in today's digital age: how to stand out in a crowded market and deliver personalized experiences to fans who have an endless number of entertainment options. The answer? Predictive data. Predictive data offers insight into the behaviors, preferences, and likely future actions of fans, businesses, and communities. By leveraging predictive data" ;
schema:headline "4 Ways Predictive Data Can Boost Fan Engagement" ;
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schema:abstract "The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push forward even as 3rd party cookies and other digital identifiers come under pressure. Data cooperatives can unlock collaborative strategies for a brand. According to Winterberry Group's 2021 research paper, Collaborative",
"The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push forward even as 3rd party cookies and other digital identifiers come under pressure. Perhaps you've read the Winterberry Group's recent research paper, Collaborative Data Solutions: The Evolution" ;
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schema:datePublished "3/8/2021"^^schema:Date,
"6/23/2020"^^schema:Date ;
schema:description "The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push forward even as 3rd party cookies and other digital identifiers come under pressure. Data cooperatives can unlock collaborative strategies for a brand. According to Winterberry Group's 2021 research paper, Collaborative",
"The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push forward even as 3rd party cookies and other digital identifiers come under pressure. Perhaps you've read the Winterberry Group's recent research paper, Collaborative Data Solutions: The Evolution" ;
schema:headline "5 Benefits of Joining a Data Cooperative" ;
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schema:abstract "A few weeks into the new year and it's already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign planning, we hope you have left a little wiggle room to be nimble, test new ideas and are prepared to change on" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "1/21/2021"^^schema:Date ;
schema:description "A few weeks into the new year and it's already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign planning, we hope you have left a little wiggle room to be nimble, test new ideas and are prepared to change on" ;
schema:headline "5 Data-Driven Strategies to Improve Your Marketing in 2021" ;
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schema:abstract "Most people are ready to see 2020 in the rearview mirror – and although we are too, it's important to pause and absorb retrospective insight, especially as you plan for 2021. Subscription businesses experienced some encouraging trends in 2020, as captured in the Alliant DataHub, including a 15% increase in new customers and a 27%" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "11/10/2020"^^schema:Date ;
schema:description "Most people are ready to see 2020 in the rearview mirror – and although we are too, it's important to pause and absorb retrospective insight, especially as you plan for 2021. Subscription businesses experienced some encouraging trends in 2020, as captured in the Alliant DataHub, including a 15% increase in new customers and a 27%" ;
schema:headline "5 Data Habits of Successful Consumer Marketers" ;
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schema:abstract "January is a busy month for the marketing and tech industries, hosting a bevy of annual preview events that set the stage for the year to come. Alliant was on the move across the country, connecting with partners and industry leaders at CES, IAB's Annual Leadership Meeting, and the MCNY Annual Outlook, among others." ;
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schema:description "January is a busy month for the marketing and tech industries, hosting a bevy of annual preview events that set the stage for the year to come. Alliant was on the move across the country, connecting with partners and industry leaders at CES, IAB's Annual Leadership Meeting, and the MCNY Annual Outlook, among others." ;
schema:headline "5 Quick Takeaways from the 2023 Kickoff Event Season" ;
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schema:abstract "Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely accessible. As the industry has leaned into data-driven marketing and predictive modeling, marketers can often find themselves relying too heavily on automated analytic tools without realizing the potential hazards." ;
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schema:datePublished "9/12/2023"^^schema:Date ;
schema:description "Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely accessible. As the industry has leaned into data-driven marketing and predictive modeling, marketers can often find themselves relying too heavily on automated analytic tools without realizing the potential hazards." ;
schema:headline "5 Reasons to Maintain a Human Element in Marketing Data Activation" ;
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schema:abstract "Previously featured on Broadcasting+Cable There's been plenty of industry buzz around the addressable TV advertising opportunity in recent years, but it has been challenging for marketers to feel like they've cracked the code on leveraging addressable within their broader efforts. That's because there's still a good deal of complexity to navigate, with major" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "10/10/2024"^^schema:Date ;
schema:description "Previously featured on Broadcasting+Cable There's been plenty of industry buzz around the addressable TV advertising opportunity in recent years, but it has been challenging for marketers to feel like they've cracked the code on leveraging addressable within their broader efforts. That's because there's still a good deal of complexity to navigate, with major" ;
schema:headline "5 Tactics To Plan Your Way Into Addressable TV Success" ;
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schema:abstract "In recent years, several events have prompted the marketing industry to evaluate how machine learning and AI impact our society. Many conversations have centered around diversity and equality, motivating marketers to rethink our current approaches. One critical component is how audience selection influences marketing campaigns and the people that may, or may not, be receiving" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "1/25/2022"^^schema:Date ;
schema:description "In recent years, several events have prompted the marketing industry to evaluate how machine learning and AI impact our society. Many conversations have centered around diversity and equality, motivating marketers to rethink our current approaches. One critical component is how audience selection influences marketing campaigns and the people that may, or may not, be receiving" ;
schema:headline "A Human Approach to Limiting Bias in Marketing Audience Development" ;
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schema:abstract "In 2020 non-profits were challenged with the shutdown of art and cultural centers and the loss of major fundraising sources - in person events. Additionally, donors gave differently due to reduced disposable income and a shift in interests to include pandemic related causes, social and racial justice and numerous climate and natural disasters. In the January" ;
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schema:datePublished "5/28/2021"^^schema:Date ;
schema:description "In 2020 non-profits were challenged with the shutdown of art and cultural centers and the loss of major fundraising sources - in person events. Additionally, donors gave differently due to reduced disposable income and a shift in interests to include pandemic related causes, social and racial justice and numerous climate and natural disasters. In the January" ;
schema:headline "A Nonprofit's Secret Weapon for Post-Pandemic Success? Data Co-op Membership" ;
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schema:abstract "Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams seeking new prospects. Alliant has utilized this methodology for data-driven marketers since inception, and large platforms have offered this functionality for years. Increased demand for look-alike models in all channels" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "8/21/2023"^^schema:Date ;
schema:description "Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams seeking new prospects. Alliant has utilized this methodology for data-driven marketers since inception, and large platforms have offered this functionality for years. Increased demand for look-alike models in all channels" ;
schema:headline "A Quick Guide to Look-alike Modeling" ;
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schema:abstract "While most of the country is just now breaking out of lockdown, state legislatures from coast to coast have been busy over the past 14+ months hammering out privacy laws. Here in the U.S., the CCPA has gained the lion's share of industry and press attention, but since January 1st, 2020, other states have entered" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "6/28/2021"^^schema:Date ;
schema:description "While most of the country is just now breaking out of lockdown, state legislatures from coast to coast have been busy over the past 14+ months hammering out privacy laws. Here in the U.S., the CCPA has gained the lion's share of industry and press attention, but since January 1st, 2020, other states have entered" ;
schema:headline "Acronyms, anyone? A privacy regulation update." ;
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schema:abstract "Creating a positive user experience is key to any successful campaign. So, it should come as no surprise that consumers have turned to ad blockers to combat the negative impacts of digital advertisements. Drained battery life, pages that seem to never load, and ultra-high data usage are all contributors to the recent spike in ad" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "11/11/2016"^^schema:Date ;
schema:description "Creating a positive user experience is key to any successful campaign. So, it should come as no surprise that consumers have turned to ad blockers to combat the negative impacts of digital advertisements. Drained battery life, pages that seem to never load, and ultra-high data usage are all contributors to the recent spike in ad" ;
schema:headline "Ad Blocking is On the Rise: 4 Easy Steps Digital Marketers Can Take to Prevent It" ;
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schema:abstract "A data integration with Alliant delivers enhanced audience targeting capabilities across Adiant digital advertising platforms. NEW YORK, September 30, 2015 – Adiant, owner of the largest content-style native advertising platform, has announced an integration with Alliant that will give its advertisers access to targeted consumer advertising segments. Alliant develops and maintains one of the largest" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "9/28/2015"^^schema:Date ;
schema:description "A data integration with Alliant delivers enhanced audience targeting capabilities across Adiant digital advertising platforms. NEW YORK, September 30, 2015 – Adiant, owner of the largest content-style native advertising platform, has announced an integration with Alliant that will give its advertisers access to targeted consumer advertising segments. Alliant develops and maintains one of the largest" ;
schema:headline "Adiant Partners With Alliant to Offer Premium Targeting Capabilities on a CPC Basis" ;
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schema:abstract "Every industry has its language and acronyms, but it's not every day that two parallel industries converge into one. For years, digital gurus have been forecasting the coming of addressable TV. Big money is shifting to these new platforms for finding the right viewer at the right time. US ad spend on addressable, linear, and" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "10/5/2019"^^schema:Date ;
schema:description "Every industry has its language and acronyms, but it's not every day that two parallel industries converge into one. For years, digital gurus have been forecasting the coming of addressable TV. Big money is shifting to these new platforms for finding the right viewer at the right time. US ad spend on addressable, linear, and" ;
schema:headline "Advanced TV Speak Made Easy" ;
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schema:wordCount "143" .
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schema:abstract "Originally Featured on AiThority The looming loss of cookies and the quest for alternative targeting tactics has led to a revival in contextual data. As the industry came back together this year for a slew of in-person events, it was encouraging to see so many different solutions discussed on stage by speakers and" ;
schema:author ;
schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "2/24/2022"^^schema:Date ;
schema:description "Originally Featured on AiThority The looming loss of cookies and the quest for alternative targeting tactics has led to a revival in contextual data. As the industry came back together this year for a slew of in-person events, it was encouraging to see so many different solutions discussed on stage by speakers and" ;
schema:headline "Advertisers, Are You Aware of the Contextual Panacea?" ;
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schema:abstract "For marketing teams, the final quarter of the year is more or less a tug of war between wanting to get the most out of the seasonal chaos and wanting to keep the advertising costs minimal. Custom audience targeting, powered by accurate and timely data, can boost your game plan to a whole" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "3/25/2024"^^schema:Date ;
schema:description "For marketing teams, the final quarter of the year is more or less a tug of war between wanting to get the most out of the seasonal chaos and wanting to keep the advertising costs minimal. Custom audience targeting, powered by accurate and timely data, can boost your game plan to a whole" ;
schema:headline "Agency Boosts Results by 2.3x with Custom Audience Targeting" ;
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schema:wordCount "1294" .
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schema:abstract "See how an Alliant solution powered 300% more vehicle purchases for a Chicago-based ad agency. Read the success story here." ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "7/25/2018"^^schema:Date ;
schema:description "See how an Alliant solution powered 300% more vehicle purchases for a Chicago-based ad agency. Read the success story here." ;
schema:headline "Agency Drives 3 Times More Auto Sales by Targeting 'In-Market' Consumers - Alliant" ;
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schema:wordCount "194" .
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schema:abstract "Alliant is among the first companies to be verified under the IAB Tech Lab's Data Transparency Standard! The Data Label program gives data buyers tools and insights to provide confidence they're getting what is advertised in an audience segment. While any data provider can adopt the standard, organizations that achieve certification through",
"BREWSTER, NY / ACCESSWIRE / June 17, 2020 / Alliant, a leading data-driven audience company, is now one of the first companies to be verified under IAB Tech Lab's Data Transparency Standard compliance program. The Data Transparency Label program gives data buyers tools and insights to provide them with confidence they're getting what is advertised" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "1/7/2021"^^schema:Date,
"6/3/2020"^^schema:Date ;
schema:description "Alliant is among the first companies to be verified under the IAB Tech Lab's Data Transparency Standard! The Data Label program gives data buyers tools and insights to provide confidence they're getting what is advertised in an audience segment. While any data provider can adopt the standard, organizations that achieve certification through",
"BREWSTER, NY / ACCESSWIRE / June 17, 2020 / Alliant, a leading data-driven audience company, is now one of the first companies to be verified under IAB Tech Lab's Data Transparency Standard compliance program. The Data Transparency Label program gives data buyers tools and insights to provide them with confidence they're getting what is advertised" ;
schema:headline "Alliant Achieves IAB Tech Lab Certification for Data Transparency" ;
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schema:abstract "BREWSTER, NY / ACCESSWIRE / April 8, 2020 / Alliant, the leading data-driven audience company, today announced the expansion of their portfolio of brand-specific audience solutions, adding 53 new Brand Propensity audiences in categories such as Home & Household Goods (GE, Kohler, Serta) Health & Beauty (Neutrogena, Bare Minerals), Athleisure and Outdoors Apparel (Patagonia, Adidas, Asics) and" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "4/8/2020"^^schema:Date ;
schema:description "BREWSTER, NY / ACCESSWIRE / April 8, 2020 / Alliant, the leading data-driven audience company, today announced the expansion of their portfolio of brand-specific audience solutions, adding 53 new Brand Propensity audiences in categories such as Home & Household Goods (GE, Kohler, Serta) Health & Beauty (Neutrogena, Bare Minerals), Athleisure and Outdoors Apparel (Patagonia, Adidas, Asics) and" ;
schema:headline "Alliant Announces New Brand Propensity Audiences" ;
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schema:abstract "A demographic analysis shows Alliant delivers high quality audiences that are up to 22% more accurate than industry standards. When it comes to digital performance marketing, data accuracy is critical to campaign performance. Skilled media planners thoroughly evaluate their sources to ensure the data is trustworthy - yet still, only" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "1/27/2016"^^schema:Date ;
schema:description "A demographic analysis shows Alliant delivers high quality audiences that are up to 22% more accurate than industry standards. When it comes to digital performance marketing, data accuracy is critical to campaign performance. Skilled media planners thoroughly evaluate their sources to ensure the data is trustworthy - yet still, only" ;
schema:headline "Alliant Audiences Exceed Nielsen DAR Benchmarks" ;
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schema:abstract "It's now easier than ever to find responsive audiences when and where you need them. We're excited to announce the launch of three new platform partnerships - expanding access to Alliant's transaction-driven audiences across the digital ecosystem. All segments are powered by transactional data and are available across a variety of categories including product purchases, automotive" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "3/10/2017"^^schema:Date ;
schema:description "It's now easier than ever to find responsive audiences when and where you need them. We're excited to announce the launch of three new platform partnerships - expanding access to Alliant's transaction-driven audiences across the digital ecosystem. All segments are powered by transactional data and are available across a variety of categories including product purchases, automotive" ;
schema:headline "Alliant Audiences Now Available on Three New Platforms" ;
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schema:wordCount "170" .
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schema:abstract "See how Alliant supported digital agency Dragon360 to identify audiences for a banner advertising capaign, increasing traffic levels. Read the success story here." ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "7/31/2018"^^schema:Date ;
schema:description "See how Alliant supported digital agency Dragon360 to identify audiences for a banner advertising capaign, increasing traffic levels. Read the success story here." ;
schema:headline "Alliant 'Crushing It' for Dragon360 Insurance Client - Alliant" ;
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schema:wordCount "199" .
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schema:abstract "Alliant is proud to have been named a LiveRamp Elite Partner among the 500+ companies that partner with LiveRamp! This partner program serves as a trusted resource for brands seeking marketing data solutions, and Alliant has achieved Elite Partner status based on integration excellence, a collaborative working relationship, and industry thought leadership. The" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "10/11/2019"^^schema:Date ;
schema:description "Alliant is proud to have been named a LiveRamp Elite Partner among the 500+ companies that partner with LiveRamp! This partner program serves as a trusted resource for brands seeking marketing data solutions, and Alliant has achieved Elite Partner status based on integration excellence, a collaborative working relationship, and industry thought leadership. The" ;
schema:headline "Alliant Earns LiveRamp's Elite Partner Badge" ;
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schema:wordCount "183" .
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schema:abstract "Renowned sales leader with agency and publisher experience will oversee new business and client engagement teams Brewster, NY - September tk, 2023 -- Alliant, the leading data-driven audience company, has hired Walter Chistoni as Senior Vice President, Sales, overseeing two key groups, New Business and Client" ;
schema:author ;
schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "9/25/2023"^^schema:Date ;
schema:description "Renowned sales leader with agency and publisher experience will oversee new business and client engagement teams Brewster, NY - September tk, 2023 -- Alliant, the leading data-driven audience company, has hired Walter Chistoni as Senior Vice President, Sales, overseeing two key groups, New Business and Client" ;
schema:headline "Alliant Hires Experienced Sales Leader Walter Chistoni to Drive Growth" ;
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schema:wordCount "429" .
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schema:abstract "Alliant Audiences are live and available for activation on Amazon DSP, Amazon Advertising's omnichannel marketing solution that provides choice and flexibility to drive meaningful moments between brands and consumers. Alliant is the first new data provider to be integrated into Amazon DSP in the past two years, which is" ;
schema:author ;
schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "5/6/2025"^^schema:Date ;
schema:description "Alliant Audiences are live and available for activation on Amazon DSP, Amazon Advertising's omnichannel marketing solution that provides choice and flexibility to drive meaningful moments between brands and consumers. Alliant is the first new data provider to be integrated into Amazon DSP in the past two years, which is" ;
schema:headline "Alliant Integrates Data into Amazon DSP: Offering Advertisers Quality, Choice and Flexibility" ;
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schema:wordCount "828" .
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schema:abstract "Data-driven audience company continues its support of privacy-first identity solutions BREWSTER, NEW YORK, UNITED STATES, December 5, 2022 /EINPresswire.com/ -- Alliant, the leading data-driven audience company, today announced that it has partnered with Yahoo to support Yahoo ConnectID," ;
schema:author ;
schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "12/8/2022"^^schema:Date ;
schema:description "Data-driven audience company continues its support of privacy-first identity solutions BREWSTER, NEW YORK, UNITED STATES, December 5, 2022 /EINPresswire.com/ -- Alliant, the leading data-driven audience company, today announced that it has partnered with Yahoo to support Yahoo ConnectID," ;
schema:headline "Alliant Integrates With Yahoo ConnectID, Bringing Data and Insights to Cookieless Identity Solution" ;
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schema:wordCount "458" .
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schema:abstract "Alliant – The Audience Company, announced today that it has completed its acquisition of a local pizza restaurant, for an undisclosed amount. Additionally, Alliant will be broadening its operations by opening a smaller bistro in its newly renovated office space in Brewster. 'We've had our eyes on this acquisition for a long" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "4/1/2022"^^schema:Date ;
schema:description "Alliant – The Audience Company, announced today that it has completed its acquisition of a local pizza restaurant, for an undisclosed amount. Additionally, Alliant will be broadening its operations by opening a smaller bistro in its newly renovated office space in Brewster. 'We've had our eyes on this acquisition for a long" ;
schema:headline "Alliant is Serving Up More than Just Data, Acquires Local Pizzeria" ;
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schema:wordCount "209" .
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schema:abstract "Alliant said it has launched a new set of audience segments based on what streaming services people subscribe to and the programs they watch. The launch includes more than 250 audience segments based on streaming subscriptions and viewing, combined with transactional, demographic and lifestyle insights. New categories include subscribers grouped by service, audiences based on streaming subscription" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "9/11/2023"^^schema:Date ;
schema:description "Alliant said it has launched a new set of audience segments based on what streaming services people subscribe to and the programs they watch. The launch includes more than 250 audience segments based on streaming subscriptions and viewing, combined with transactional, demographic and lifestyle insights. New categories include subscribers grouped by service, audiences based on streaming subscription" ;
schema:headline "Alliant Launches Streaming Subscriber and Viewership Audience Segments" ;
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schema:abstract "Background In today's fragmented TV landscape, accuracy is everything. As advertising investment in CTV and OTT channels continues to grow, so does the demand for accurate, high-quality audience data. By combining billions of verified transactions with rich demographic and lifestyle insights, Alliant delivers highly predictive, purchase-based audiences that enable marketers to seamlessly activate" ;
schema:author ;
schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "2/24/2026"^^schema:Date ;
schema:description "Background In today's fragmented TV landscape, accuracy is everything. As advertising investment in CTV and OTT channels continues to grow, so does the demand for accurate, high-quality audience data. By combining billions of verified transactions with rich demographic and lifestyle insights, Alliant delivers highly predictive, purchase-based audiences that enable marketers to seamlessly activate" ;
schema:headline "Alliant & Matchbook: Elevating CTV Audience Matching & Targeting Through Qualified IP Resolution" ;
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schema:name "Alliant & Matchbook: Elevating CTV Audience Matching & Targeting Through Qualified IP Resolution" ;
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schema:wordCount "462" .
a schema:Article ;
schema:abstract "Alliant has long argued that 'the future of targeting isn't audience or contextual; it's quality,' and challenged the ad tech industry to look beyond the usual binary debates. For years, marketers have swung between two schools of thought: audience-based targeting powered by identifiers and contextual targeting powered by content. While both have value, neither" ;
schema:author ;
schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "1/14/2026"^^schema:Date ;
schema:description "Alliant has long argued that 'the future of targeting isn't audience or contextual; it's quality,' and challenged the ad tech industry to look beyond the usual binary debates. For years, marketers have swung between two schools of thought: audience-based targeting powered by identifiers and contextual targeting powered by content. While both have value, neither" ;
schema:headline "Alliant + Proximic by Comscore: The Future of Targeting Will Be Defined by Quality" ;
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schema:name "Alliant + Proximic by Comscore: The Future of Targeting Will Be Defined by Quality" ;
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schema:wordCount "480" .
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schema:abstract "In an ever-evolving data landscape, Alliant has always put privacy and responsible data practices at the core of its business. Today, Alliant is excited to announce that it has strengthened its organizational commitment to delivering first-class data privacy and compliance even further by becoming a member of the Network Advertising Initiative (NAI). The NAI is the" ;
schema:author ;
schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "11/8/2023"^^schema:Date ;
schema:description "In an ever-evolving data landscape, Alliant has always put privacy and responsible data practices at the core of its business. Today, Alliant is excited to announce that it has strengthened its organizational commitment to delivering first-class data privacy and compliance even further by becoming a member of the Network Advertising Initiative (NAI). The NAI is the" ;
schema:headline "Alliant Strengthens Commitment to Data Privacy and Compliance by Joining the Network Advertising Initiative" ;
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schema:wordCount "526" .
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schema:abstract "With a deep history of building solutions, systems and teams that operate with the highest standards of data compliance and transparency, Alliant seized the opportunity to be among the first companies certified by the IAB Tech Lab for the Data Transparency Standard (DTS) in 2020. Today, we are excited to announce that we've strengthened our" ;
schema:author ;
schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "8/20/2022"^^schema:Date ;
schema:description "With a deep history of building solutions, systems and teams that operate with the highest standards of data compliance and transparency, Alliant seized the opportunity to be among the first companies certified by the IAB Tech Lab for the Data Transparency Standard (DTS) in 2020. Today, we are excited to announce that we've strengthened our" ;
schema:headline "Alliant Strengthens Commitment to Trust and Transparency with Neutronian and IAB Tech Lab Certifications" ;
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schema:abstract "In celebration of National Intern Day, we're excited to spotlight the talented interns who've joined Alliant this summer! Interns play a vital role in Alliant's culture of innovation and growth, bringing" ;
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schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "7/31/2025"^^schema:Date ;
schema:description "In celebration of National Intern Day, we're excited to spotlight the talented interns who've joined Alliant this summer! Interns play a vital role in Alliant's culture of innovation and growth, bringing" ;
schema:headline "Alliant's 2025 Intern Class: New Talent, New Possibilities" ;
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schema:wordCount "556" .
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schema:abstract "In the start-up days of Alliant, the original data science team held SAS as the gold standard for analytics. They chose it to be the critical tool in developing regression models, core to Alliant's solutions. Over time, SAS also became embedded in our production processes. To meet the expanded workloads and requirements of modern marketing," ;
schema:author ;
schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "3/17/2020"^^schema:Date ;
schema:description "In the start-up days of Alliant, the original data science team held SAS as the gold standard for analytics. They chose it to be the critical tool in developing regression models, core to Alliant's solutions. Over time, SAS also became embedded in our production processes. To meet the expanded workloads and requirements of modern marketing," ;
schema:headline "Alliant's Analytic Platform Evolution" ;
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schema:wordCount "386" .
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schema:abstract "Identity is the foundation for delivering amazing customer experiences - enabling data unification, insights, enrichment and the delivery of people-based marketing strategies. However, effectively connecting and managing identity has become an increasingly daunting task for brands as consumer buying behavior has fragmented across a myriad of channels. These challenges are compounded by a daily stream of" ;
schema:author ;
schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "7/29/2021"^^schema:Date ;
schema:description "Identity is the foundation for delivering amazing customer experiences - enabling data unification, insights, enrichment and the delivery of people-based marketing strategies. However, effectively connecting and managing identity has become an increasingly daunting task for brands as consumer buying behavior has fragmented across a myriad of channels. These challenges are compounded by a daily stream of" ;
schema:headline "Alliant's Identity Graph Approach" ;
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schema:wordCount "747" .
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schema:abstract "Alliant, The Audience Company, announced a partnership with Eyeota, the leading data partner to global enterprises, giving Eyeota access to a brand-new set of Alliant's industry leading Brand Propensity audiences. Through the partnership Eyeota will be the exclusive data exchange partner for new audiences covering the gaming and insurance categories. Marketing Technology News: MarTech Interview with Anu" ;
schema:author ;
schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "7/23/2021"^^schema:Date ;
schema:description "Alliant, The Audience Company, announced a partnership with Eyeota, the leading data partner to global enterprises, giving Eyeota access to a brand-new set of Alliant's industry leading Brand Propensity audiences. Through the partnership Eyeota will be the exclusive data exchange partner for new audiences covering the gaming and insurance categories. Marketing Technology News: MarTech Interview with Anu" ;
schema:headline "Alliant's New Credit Card Sourced Gaming And Insurance Audiences Launch With Eyeota As Exclusive Data Exchange Partner" ;
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schema:name "Alliant's New Credit Card Sourced Gaming And Insurance Audiences Launch With Eyeota As Exclusive Data Exchange Partner" ;
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schema:wordCount "283" .
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schema:abstract "For 21 years Alliant has served consumer brands and their partners, powering marketing performance with advanced data and analytic solutions. As consumer behavior has evolved, Alliant has always stayed one step ahead. We're excited about our updated look, mostly because of what it means for our clients and partners. The team has been" ;
schema:author ;
schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "9/8/2022"^^schema:Date ;
schema:description "For 21 years Alliant has served consumer brands and their partners, powering marketing performance with advanced data and analytic solutions. As consumer behavior has evolved, Alliant has always stayed one step ahead. We're excited about our updated look, mostly because of what it means for our clients and partners. The team has been" ;
schema:headline "Alliant's New Logo Represents New Ways for Brands to Grow" ;
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schema:name "Alliant's New Logo Represents New Ways for Brands to Grow" ;
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schema:wordCount "106" .
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schema:abstract "Alliant is excited to announce a partnership with RTBiQ, the cross-device, cross-format ad platform. With consumers continuing to shift towards mobile and connected devices, RTBiQ offers a unique analytic engine that delivers the optimal ad impressions based on a proprietary algorithm, predicting the likelihood that an ad impression will lead directly to a" ;
schema:author ;
schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "8/24/2017"^^schema:Date ;
schema:description "Alliant is excited to announce a partnership with RTBiQ, the cross-device, cross-format ad platform. With consumers continuing to shift towards mobile and connected devices, RTBiQ offers a unique analytic engine that delivers the optimal ad impressions based on a proprietary algorithm, predicting the likelihood that an ad impression will lead directly to a" ;
schema:headline "An Alliant Partnership Means More Qualified Audiences for RTBiQ Users" ;
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schema:name "An Alliant Partnership Means More Qualified Audiences for RTBiQ Users" ;
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schema:wordCount "132" .
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schema:abstract "To our valued Members, Customers and Partners, Over the past six weeks we have watched the marketing community respond to the call for equality and inclusion in our country, our workplaces and in the messages we deliver every day. As an active industry participant, Alliant has been moved by the solidarity expressed in protests - and" ;
schema:author ;
schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "7/21/2020"^^schema:Date ;
schema:description "To our valued Members, Customers and Partners, Over the past six weeks we have watched the marketing community respond to the call for equality and inclusion in our country, our workplaces and in the messages we deliver every day. As an active industry participant, Alliant has been moved by the solidarity expressed in protests - and" ;
schema:headline "AN OPEN LETTER: Building Change Together, One Audience at a Time" ;
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schema:name "AN OPEN LETTER: Building Change Together, One Audience at a Time" ;
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schema:wordCount "416" .
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schema:abstract "Pharma marketers are moving away from a promotional mindset and toward partnerships built on trust and value, said Christine Lee, head of health strategy partnerships at AnalyticsIQ, in a conversation with Fierce Pharma's Rebecca Willumson. Lee emphasized that empowered patients, combined with smarter data and connected experiences, have pushed marketers to treat both patients and" ;
schema:author ;
schema:dateModified "6/24/2026"^^schema:Date ;
schema:datePublished "10/13/2025"^^schema:Date ;
schema:description "Pharma marketers are moving away from a promotional mindset and toward partnerships built on trust and value, said Christine Lee, head of health strategy partnerships at AnalyticsIQ, in a conversation with Fierce Pharma's Rebecca Willumson. Lee emphasized that empowered patients, combined with smarter data and connected experiences, have pushed marketers to treat both patients and" ;
schema:headline "AnalyticsIQ's Lee: Pharma marketing shifting from promotion to partnership" ;
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schema:name "AnalyticsIQ's Lee: Pharma marketing shifting from promotion to partnership" ;
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schema:wordCount "168" .
a schema:Article ;
schema:abstract "Consumer psychology in marketing is the practice of using cognitive science and behavioral research to understand why people notice, trust, remember, and act on messages. At Alliant, this matters because marketing performance depends on more than knowing who consumers are or what they bought; it depends on understanding the mental shortcuts, motivations, and emotional triggers" ;
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