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A Data-Driven eBook for Subscription Marketing ROI

What’s not to love about the subscription model? As marketers, we covet the reoccurring revenue. As consumers, we appreciate the convenience. But does it make sense to engage any prospect that shows signs of life? Certainly some will become profitable. However, others will drive down your ROI with expensive returns, cancellations, credit card rejects – or even fraud.

With this eBook you’ll learn one data strategy many successful subscription marketers share that enable them to target smarter, acquire more profitable subscribers, and increase their marketing ROI.

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