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Consumer audiences for direct mail, email, display, video and social targeting.
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Digital audiences for improved targeting and productivity in display, video, mobile, & social campaigns.
Alliant Online Audiences™ (AOA) delivers consumer purchasing history at scale to power targeted digital campaigns. Alliant’s online and offline transactional data is updated monthly to generate highly-qualified, non-PII audiences for display and video targeting across desktop and mobile devices.
Consumer Purchase Transactions
30-day Unique IDs (desktop devices)
30-day Unique IDs (mobile devices)
Audiences are sourced from consumer purchase activity across over 475 product offers. Select from a broad range of affinity, demographic, and behavioral segments for brand and direct response campaigns.
Alliant audience segments can be uniquely qualified for direct response and lead generation promotions with recent activity in digital and traditional direct-to-consumer promotions.
Access a wide range of 800+ ready-to-test segments, including consumer composites (e.g. “Moms Who Shop Like Crazy”), automotive, and buying propensity models.
Improve the performance of any campaign with custom audiences. Alliant’s data science team can help you create and onboard modeled look-alike audiences, as well as house-file audiences for cross-sell and reactivation.
Alliant audiences are easy to access, test, and scale-up. AOA is available on all major exchanges and DSPs, through many agency trading desks.
Alliant audiences are available for targeting through all major platforms via partnerships with over 70 DSPs, DMPs, and ad exchanges. View our list of digital partners here.
Need help running your display campaign? With Alliant's turnkey solution, we can manage your entire program from audience creation, to real-time bidding, to ad verification and reporting. Contact us to learn more.
Select one of the case studies below, or visit our Success Stories section for more.
Download the new Digital Data Book for a complete guide — with case studies — to every Alliant audience segment available for your desktop and mobile targeting needs.
AOA Digital Data Book
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