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Private Data Marts deliver a unified view of all your customer activity across channels.
Private data marts deliver a unified view of all your customer activity across channels.
One of the benefits of being an Alliant cooperative member is access to a private data mart. Gain a comprehensive multichannel view of all your customers, simplify house-file selection, and enable a range of data enrichment and exchange services.
A standard feature of Alliant Data Mart design is the creation of a unified customer key. Now you can view the activity of each customer across every channel — even if your own systems do not provide such a key.
Alliant develops custom business-specific variables for every Data Mart member. These business-specific predictors provide powerful segmentation insights and significantly enhance the performance of all your predictive models.
With your unified data records under Alliant’s management, you can elect to have missing variables and attributes seamlessly appended to your files as they become available. House files can be enhanced with newly updated emails, mobile device identifiers, postal addresses, and predictive/descriptive variables.
Alliant provides house-file selection services for all Data Mart members. These services allow members to utilize their custom Alliant performance models to optimize house-file selections.
Data Mart members can begin a digital onboarding program at minimal cost. Custom or modeled audiences will be created and anonymized, and integrated with major data exchanges and DSPs.
Easily exchange promotional names with other Alliant cooperative members utilizing custom models and other sophisticated selection criteria.
Alliant has been a true business partner for Boardroom over the years. Their custom models consistently perform well and help improve profitability for outside list and house promotions for our newsletter and book products.
Director of Marketing — BottomLine Inc.
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