Questions? Feedback? powered by Olark live chat softwareAlliant Consumer Audiences™

A Robust Data Source for Acquisition Campaigns

Alliant Consumer Audiences™ (ACA) delivers superior campaign results with data derived from Alliant’s multi-enterprise view of consumer purchasing behaviors and selected third-party sources. Whether you prefer modeled segments or straight selects, ACA audiences are fresh, scalable, and are highly responsive to promotional offers.

270

Million U.S. Consumers

600+

Audience Selects

100%

Direct Response Transactions

70%

Continuation Rate

  • Powerful Selects for Profitable Results

    Fine-tune your audience selection by choosing from a wide range of purchase and lifestyle characteristics, combined with key marketing performance metrics such as payment, loyalty, and multi-buyer behaviors.

  • Custom Data Models

    Alliant’s look-alike and response models provide scalable solutions for generating profitable audiences — and have have earned an astounding 70% test-to-continuation rate.

  • A Unique Data Resource

    Alliant aggregates consumer response behavior from the promotional offers of more than 400 subscription, continuity, and one-shot brands. Broad response data provides a unique alternative to traditional catalog, list-only co-ops.

  • Micropay History Delivers Performance

    Alliant is the industry’s largest source of detailed micropayment data. Information on payments, returns, billings, and write-offs is vital to building stronger audiences for subscription and continuity offers.

  • Digital Co-targeting

    For direct mail marketers looking to expand their acquisition programs into digital channels, ACA offers sophisticated audience matches for co-targeting in email, Facebook campaigns, and in turnkey digital display programs.

Contact Us

P: 845-617-5510

Add a Dash of Digital

Expand your reach with multichannel campaigns. Alliant's turnkey solution, AOA Network™, can help you combine direct mail with digital and mobile display ads, Facebook campaigns, retargeting, and pre- and post-drop email pushes. Contact us to learn more.