Director of Marketing – B2B

Overview

Alliant is a fast-growing marketing services provider with solutions driven by proprietary data and best-in-class analytics. The company has earned a reputation for delivering outstanding service and results to a growing roster of direct-to-consumer marketing organizations, agencies and digital platforms. As a thought-leader and innovator in the Data as a Service (DaaS) arena, Alliant is seeking a proven marketing strategist to lead our team in content development, demand generation, and brand promotions. The Promotional Marketing Team Leader is a highly-visible management-level position responsible for driving all strategic and tactical marketing and communications decisions. This position reports to the SVP, Corporate Communications.

Alliant is committed to marketing and communications excellence. This is a career opportunity based in Alliant’s northern Westchester county headquarters. This position offers the right candidate ample opportunity for professional growth and advancement within a professional and supportive culture.

Principle Responsibilities:

• Lead the development and execution of all B2B demand generation and brand development strategies in partnership with business unit leaders
• Define and deliver high impact content and promotions on-time and on-budget — personally providing copy, editing and other creative input as required — secure approvals from stakeholders as needed
• Review and edit all content developed by the team, internal SMEs and freelance talent; ensure that communications are clear, on target and meet brand standards
• Create all campaign budgets and objectives; oversee marketing measurement tools and monitor and review KPIs from campaigns, channels and tactics for progress toward goals
• Develop and publish quarterly marketing plans in partnership with Sales, Account Management and Product teams; report progress and challenges to senior leadership weekly
• Work with stakeholders to prioritize projects; oversee resource allocation and scheduling for all marketing and communications activity
• Develop and oversee effective project management and reporting practices to ensure on-time delivery for all projects; continuously monitor internal service levels
• Hire, train and mentor top talent while fostering a culture of curiosity. Develop annual growth plans for all team members and provide timely performance review and feedback.
• Oversee all internal and external teams responsible for marketing-related activity including but not limited to creative production, deployment, CRM, paid media, events and sponsorships
• Ensure timely and effective marketing support for ad hoc sales presentations, proposals, corporate reporting and internal events as required
• Reinforce Alliant values of respect and transparency throughout the working environment

Key Skills and Background:

• College graduates only, special consideration for candidates with an advanced degree in Marketing or Business
• Five or more years in a leadership position directing B2B promotional communications in a corporate marketing or agency environment
• A portfolio establishing expertise in strategy development, execution and deployment of
  multi-channel communications for lead generation, promotion and thought leadership
• Proven experience in understanding and overseeing prospect engagement and development within complex B2B marketing funnels
• A clear track record in building, mentoring and leading successful marketing and creative teams
• Superior writing, editing and presentation development skills
• Experience in the use and deployment of Google Analytics and other tools for measuring and interpreting multi-channel marketing KPIs
• A highly service-oriented attitude, driven to provide superior service to stakeholders
• A working knowledge of direct-to-consumer marketing, digital advertising and data hygiene/enrichment processes
• Hands-on experience with marketing automation platforms or SalesForce CRM a plus
• A high energy level with a mindset that is goal-oriented and positive; must be highly organized and thrive in a fast-paced environment

About Alliant

Relevant consumer insight drives marketing success. Alliant captures transaction-driven response information from more than 500 brands to fuel purchase and behavior profiles on over 270 million consumers. Alliant’s data-driven solutions improve marketing profitability by targeting the most profitable prospects, increasing conversion and loyalty rates, and improving the efficiency of retention and reactivation efforts. The right data matters. In an omnichannel marketing environment Alliant takes clients to the places where consumer response lives. For more information, visit: alliantinsight.com

Alliant has strong corporate culture of innovation and trust and is committed to excellence in everything we do. We offer a competitive compensation and benefits package with great career optionality for professional growth.

The position is based in Alliant’s offices in northern Westchester County, New York. Alliant is an equal opportunity employer.