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Datacards

Alliant Consumer Audiences — Buyers With Social Interests

Segments
51,000,000Total Universe / Universe Rate$80.00/M
12,679B2B Business Software - 12 Month$80.00/M
38,254Buy Sell Real Estate - 12 Month$80.00/M
289,833Celebrity Fan Gossip - 12 Month$80.00/M
371,842Fashion - 12 Month$80.00/M
117,767International News - 12 Month$80.00/M
325,586Local News - 12 Month$80.00/M
161,300Major News Publications - 12 Month$80.00/M
344,980National News - 12 Month$80.00/M
49,581Photography$80.00/M
140,779Premium Subscription TV - 12 Month$80.00/M
70,873Video & Computer Games - 12 Month$80.00/M
Add Email Addresses$100.00/M

The Alliant Consumer Audiences — Buyers With Social Interests list consists of qualified consumers with an expressed social interest in specific topics. Each audience leverages rich social and consumer purchase data to deliver highly qualified consumers interested in a variety of products, lifestyles, entertainment, food, political interests and more.

Custom audiences can also be built based on a cross-selection of more than 40,000 social interest topics and the propensity to engage with your specific offer.

Relevance is what engages consumers for consistent performance results. Alliant uses a powerful combination of product interest and detailed transactional data to deliver relevant, responsive audiences across any marketing channel.

Campaign Enhancements & Cross-Channel Marketing Opportunities:

  • Over 600 Transactional, Demographic, Lifestyle & Behavioral Selects
  • Custom & On-Demand Models
  • Continuous Payment Data (e.g. Subscription/Replenishment/Continuity)
  • Payment Performance Scores: Top & Bottom 10%/25%/50%
  • Cross Channel Targeting: Direct Mail, Digital, Social, Email, Phone

About Alliant
Alliant is a non-traditional data cooperative and activation platform that enables marketers to aggregate big data and extract actionable consumer insights for more profitable campaigns. Alliant’s solutions look far beyond response as a business metric. Models are built around both the positive and negative behaviors that characterize every customer relationship, including payment, returns, cancelations, write-offs, and more.

Increase Campaign Profits by 20% or More with Alliant Post-Merge Optimization
Send your client’s post-merge mail files to Alliant for predictive insights on all of the names in your campaign – across list sources. Alliant will identify poor performers before the mailing drops, and replace them with more profitable prospects.

Sample Usage
Please inquire.
ID Number
NextMark ID469765
SRDS ID
Media Type
ConsumerPostal
Source
Direct response
Geography
USA
Opt-In
Opt-in
Maintenance
Counts Through6/15/2017
Update FrequencyMonthly
Selects
Recency
Demographic
Lifestyle
Geography
Addressing
Key Coding$3/M
Magnetic Tape$75/F
Email$75/F
FTP$75/F
Gender Profile
Male45%
Female55%

Start Reaching New Audiences Now