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Datacards

Alliant Consumer Audiences — Sports Products

Segments
7,692,597Total Universe / Universe Rate$80.00/M
1,156,05830 Day Hotline$80.00/M
2,380,1203 Month$80.00/M
7,692,59712 Month$80.00/M
321,325Auto Racing Products 12 Month$80.00/M
733,451Baseball Products 12 Month$80.00/M
667,720Basketball Products 12 Month$80.00/M
314,196Boating / Sailing Products 12 Month$80.00/M
471,186Camping / Hiking Products 12 Month$80.00/M
857,285Football Products 12 Month$80.00/M
682,485Golf Products 12 Month$80.00/M
293,372Hockey Products 12 Month$80.00/M
282,507Hunting / Fishing Products 12 Month$80.00/M
234,653Skiing Products 12 Month$80.00/M
77,739Tennis Products 12 Month$80.00/M
Cataloger Rate$70.00/M
Fundraiser Rate$70.00/M
Add Email Address+ $45.00/M

The Alliant Consumer Audiences Sports Products list consists of sports enthusiasts who have purchased sports equipment, services and other products catering to sports interests. Select up to 11 individual sports categories from team sports to outdoor water sports.

Relevance is what engages sports product buyers for consistent performance results. Alliant uses a powerful combination of product interest and detailed transactional data to deliver relevant, responsive audiences across any marketing channel.

Campaign Enhancements & Cross-Channel Marketing Opportunities:

  • Over 600 Transactional, Demographic, Lifestyle & Behavioral Selects
  • Custom & On-Demand Models
  • Continuous Payment Data (e.g. Subscription/Replenishment/Continuity)
  • Payment Performance Scores: Top & Bottom 10%/25%/50%
  • Cross Channel Targeting: Direct Mail, Digital, Social, Email, Phone

About Alliant
Alliant is a non-traditional data cooperative and activation platform that enables marketers to aggregate big data and extract actionable consumer insights for more profitable campaigns. Alliant’s solutions look far beyond response as a business metric. Models are built around both the positive and negative behaviors that characterize every customer relationship, including payment, returns, cancelations, write-offs, and more.

Increase Campaign Profits by 20% or More with Alliant Post-Merge Optimization
Send your client’s post-merge mail files to Alliant for predictive insights on all of the names in your campaign – across list sources. Alliant will identify poor performers before the mailing drops, and replace them with more profitable prospects.

Sample Usage
Golf Magazine, GQ Magazine, Sports Illustrated
ID Number
NextMark ID334324
SRDS ID
Media Type
ConsumerPostal
Source
Direct response
Geography
USA
Opt-In
Opt-in
Maintenance
Counts Through7/15/2017
Update FrequencyMonthly
Selects
Recency
Demographic
Lifestyle
Geography
Addressing
Key Coding$3/M
Magnetic Tape$75/F
Email$75/F
FTP$75/F
Gender Profile
Male45%
Female55%

Start Reaching New Audiences Now