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Datacards

Alliant Consumer Audiences — Product Type Masterfile

Segments
50,000,000Total Universe / Universe Rate$80.00/M
11,050,00030 Day Hotline$80.00/M
22,750,0003 Month$80.00/M
50,000,00012 Month$80.00/M
17,819,378Book Buyer$80.00/M
18,539,476Club / Continuity Buyer 12 Month$80.00/M
6,147,399Entertainment (Music / Video) Buyer 12 Month$80.00/M
39,886,660Magazine Buyer 12 Month$80.00/M
Cataloger Rate$70.00/M
Fundraiser Rate$70.00/M
Add Email Address+ $45.00/M

The Alliant Consumer Audiences Product Type Masterfile consists of audiences with a history of purchasing specific one-shot and subscription-based products. Over 65 million consumers are segmented by major direct response categories, including magazines, books, entertainment (music and video), club / continuity and merchandise.

Relevance is what engages product buyers for consistent performance results. Alliant uses a powerful combination of product interest and detailed transactional data to deliver relevant, responsive audiences across any marketing channel.

Campaign Enhancements & Cross-Channel Marketing Opportunities:

  • Over 600 Transactional, Demographic, Lifestyle & Behavioral Selects
  • Custom & On-Demand Models
  • Continuous Payment Data (e.g. Subscription/Replenishment/Continuity)
  • Payment Performance Scores: Top & Bottom 10%/25%/50%
  • Cross Channel Targeting: Direct Mail, Digital, Social, Email, Phone

About Alliant
Alliant is a non-traditional data cooperative and activation platform that enables marketers to aggregate big data and extract actionable consumer insights for more profitable campaigns. Alliant’s solutions look far beyond response as a business metric. Models are built around both the positive and negative behaviors that characterize every customer relationship, including payment, returns, cancelations, write-offs, and more.

Increase Campaign Profits by 20% or More with Alliant Post-Merge Optimization
Send your client’s post-merge mail files to Alliant for predictive insights on all of the names in your campaign – across list sources. Alliant will identify poor performers before the mailing drops, and replace them with more profitable prospects.

Sample Usage
Howard Jarvis, Fresh Finds, FirstStreet, Gettington, Ginnys ,LifeLock, MB, AAA Oriental Trading
ID Number
NextMark ID334327
SRDS ID
Media Type
ConsumerPostal
Source
Direct response
Geography
USA
Opt-In
Opt-in
Maintenance
Counts Through6/15/2017
Update FrequencyMonthly
Selects
Recency
Demographic
Lifestyle
Geography
Addressing
Key Coding$3/M
Magnetic Tape$75/F
Email$75/F
FTP$75/F
Gender Profile
Male45%
Female55%

Start Reaching New Audiences Now