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Datacards

Alliant Consumer Audiences — New Movers, Pre-Movers & Home Renovators

Segments
36,076Home Renovation- 3 month$80.00/M
116,278Home Renovation- 6 month$80.00/M
927,631Home Renovation- 12 month$80.00/M
38,229Pre Movers- 1 month$80.00/M
71,770Pre Movers- 2 month$80.00/M
36,076Pre Movers- 3 month$80.00/M
128,371Pre Movers- 6 month$80.00/M
216,986Pre Movers- 12 month$80.00/M
84,681Pre Movers- 12 month 1-3 bedrooms$80.00/M
17,045Pre Movers- 12 month 4 bedrooms$80.00/M
186,539New Movers- 1 month$80.00/M
231,372New Movers- 2 month$80.00/M
307,308New Movers- 3 month$80.00/M
547,994New Movers- 6 month$80.00/M

The Alliant Consumer Audiences New Movers, Pre-Movers & Home Renovators list consists of qualified consumers who have recently moved to a new home — or are renovating their home, with active remodeling permits.

According to a USPS estimate, in the weeks following a move, new residents spend four to six times more than their established neighbors — or an average of $7,100. Alliant new movers and home renovators have a history of responding to direct marketing campaigns and are a prime target for a variety of offers including home services, furniture, insurance, magazines and more.

Relevance is what engages new movers for consistent performance results. Alliant uses a powerful combination of product interest and detailed transactional data to deliver relevant, responsive audiences across any marketing channel.

Campaign Enhancements & Cross-Channel Marketing Opportunities:

  • Over 600 Transactional, Demographic, Lifestyle & Behavioral Selects
  • Custom & On-Demand Models
  • Continuous Payment Data (e.g. Subscription/Replenishment/Continuity)
  • Payment Performance Scores: Top & Bottom 10%/25%/50%
  • Cross Channel Targeting: Direct Mail, Digital, Social, Email, Phone

About Alliant
Alliant is a non-traditional data cooperative and activation platform that enables marketers to aggregate big data and extract actionable consumer insights for more profitable campaigns. Alliant’s solutions look far beyond response as a business metric. Models are built around both the positive and negative behaviors that characterize every customer relationship, including payment, returns, cancelations, write-offs, and more.

Increase Campaign Profits by 20% or More with Alliant Post-Merge Optimization
Send your client’s post-merge mail files to Alliant for predictive insights on all of the names in your campaign – across list sources. Alliant will identify poor performers before the mailing drops, and replace them with more profitable prospects.

Sample Usage
Please inquire.
ID Number
NextMark ID334339
SRDS ID
Media Type
ConsumerPostal
Source
Direct response
Geography
USA
Opt-In
Opt-in
Maintenance
Counts Through6/15/2017
Update FrequencyMonthly
Selects
Recency
Demographic
Lifestyle
Geography
Addressing
Key Coding$3/M
Magnetic Tape$75/F
Email$75/F
FTP$75/F
Gender Profile
Male45%
Female55%

Start Reaching New Audiences Now