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Datacards

Alliant Consumer Audiences — Money & Finance Products

Segments
2,804,976Total Universe / Universe Rate$80.00/M
459,01330 Day Hotline$80.00/M
945,0283 Month$80.00/M
1,890,05712 Month$80.00/M
Cataloger Rate$70.00/M
Fundraiser Rate$70.00/M
Add Email Address+ $45.00/M

The Alliant Consumer Audiences Money & Finance Products list consists of buyers with an interest in money, finance or investing. These consumers have purchased money and financial products and are responsive to offers related to financial publications, investments, credit offers, insurance and fundraising appeals.

Relevance is what engages money and finance product buyers for consistent performance results. Alliant uses a powerful combination of product interest and detailed transactional data to deliver relevant, responsive audiences across any marketing channel.

Campaign Enhancements & Cross-Channel Marketing Opportunities:

  • Over 600 Transactional, Demographic, Lifestyle & Behavioral Selects
  • Custom & On-Demand Models
  • Continuous Payment Data (e.g. Subscription/Replenishment/Continuity)
  • Payment Performance Scores: Top & Bottom 10%/25%/50%
  • Cross Channel Targeting: Direct Mail, Digital, Social, Email, Phone

About Alliant
Alliant is a non-traditional data cooperative and activation platform that enables marketers to aggregate big data and extract actionable consumer insights for more profitable campaigns. Alliant’s solutions look far beyond response as a business metric. Models are built around both the positive and negative behaviors that characterize every customer relationship, including payment, returns, cancelations, write-offs, and more.

Increase Campaign Profits by 20% or More with Alliant Post-Merge Optimization
Send your client’s post-merge mail files to Alliant for predictive insights on all of the names in your campaign – across list sources. Alliant will identify poor performers before the mailing drops, and replace them with more profitable prospects.

Sample Usage
Bloomberg, Forbes, Wall Street Journal, LifeLock, Wealth Enhancement Group
ID Number
NextMark ID334328
SRDS ID
Media Type
ConsumerPostal
Source
Direct response
Geography
USA
Maintenance
Counts Through5/15/2017
Update FrequencyMonthly
Selects
Recency
Demographic
Lifestyle
Geography
Addressing
Key Coding$3/M
Magnetic Tape$75/F
Email$75/F
FTP$75/F
Gender Profile
Male45%
Female55%

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