Questions? Feedback? powered by Olark live chat softwareAlliant Consumer Audiences — Masterfile | Alliant

Datacards

Alliant Consumer Audiences — Masterfile

Segments
51,000,000Total Universe / Universe Rate$80.00/M
10,000,00030 Day Hotline$80.00/M
20,000,0003 Month$80.00/M
51,000,00012 Month$80.00/M
Cataloger Rate$70.00/M
Fundraiser Rate$70.00/M
Add Email Address+ $45.00/M
70,000,000Automotive$100.00/M

Relevance is what engages buyers for consistent performance results. Alliant uses a powerful combination of product interest and detailed transactional data to deliver relevant, responsive audiences across any marketing channel.

Reach responsive consumers who have purchased from major direct marketing brands within the last two years. Target consumers using 16 enthusiast segments updated monthly. Additional behavioral and payment selects are available across each audience segment for additional selectivity — as well as custom and on-demand modeling for improved back-end performance (see below).

Campaign Enhancements & Cross-Channel Marketing Opportunities:

  • Over 600 Demographic, Lifestyle, Behavioral & Transactional Selects
  • Continuous Payment Data (e.g. Subscription/Replenishment/Continuity)
  • Payment Performance Scores: Top & Bottom 10%/25%/50%
  • Custom & On-Demand Models
  • Cross Channel Targeting: Direct Mail, Digital, Social, Email, Phone

About Alliant

Alliant is a non-traditional data cooperative and activation platform that enables marketers to aggregate big data and extract actionable consumer insights for more profitable campaigns. Alliant’s solutions look far beyond response as a business metric. Models are built around both the positive and negative behaviors that characterize every customer relationship, including payment, returns, cancelations, write-offs, and more.

Increase Campaign Profits by 20% or More with Alliant Post-Merge Optimization

Send your client’s post-merge mail files to Alliant for predictive insights on all of the names in your campaign – across list sources. Alliant will identify poor performers before the mailing drops, and replace them with more profitable prospects.

 

Sample Usage
Bloomberg, People Magazine, Playboy Magazine, Southern Living, Sunset Magazine, The Week, Frank Cawood, Rodale, Omaha Steaks, Food Banks, Fingerhut, FirstStreet, Harriet Carter, Publishers Clearing House
ID Number
NextMark ID334323
SRDS ID
Media Type
ConsumerPostal
Source
Direct response
Geography
USA
Opt-In
Opt-in
Maintenance
Counts Through8/15/2017
Update FrequencyMonthly
Selects
Recency
Demographic
Lifestyle
Geography
Additional Behavioral
Payment
Addressing
Key Coding$3/M
Magnetic Tape$75/F
Email$75/F
FTP$75/F
Gender Profile
Male45%
Female55%

Start Reaching New Audiences Now