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Datacards

Alliant Consumer Audiences — Health & Well-Being Products

Segments
19,490,476Total Universe / Universe Rate$80.00/M
3,398,88230 Day Hotline$80.00/M
6,997,6993 Month$80.00/M
13,995,39812 Month$80.00/M
13,995,398Health Products 12 Month$80.00/M
1,262,603Diet Products 12 Month$80.00/M
3,692,838Fitness / Exercise Products 12 Month$80.00/M
Cataloger Rate$70.00/M
Fundraiser Rate$70.00/M
Add Email Address+ $45.00/M

The Alliant Consumer Audiences Health & Well-Being Products list consists of consumers with an avid interest in their health a well-being. These health and diet focused consumers have a history of responding to offers related to books, magazines, health care products, physical conditioning, diet and exercise, nutrition, vitamin supplements, self-improvement and natural health remedies.

Relevance is what engages health product buyers for consistent performance results. Alliant uses a powerful combination of product interest and detailed transactional data to deliver relevant, responsive audiences across any marketing channel.

Campaign Enhancements & Cross-Channel Marketing Opportunities:

  • Over 600 Transactional, Demographic, Lifestyle & Behavioral Selects
  • Custom & On-Demand Models
  • Continuous Payment Data (e.g. Subscription/Replenishment/Continuity)
  • Payment Performance Scores: Top & Bottom 10%/25%/50%
  • Cross Channel Targeting: Direct Mail, Digital, Social, Email, Phone

About Alliant
Alliant is a non-traditional data cooperative and activation platform that enables marketers to aggregate big data and extract actionable consumer insights for more profitable campaigns. Alliant’s solutions look far beyond response as a business metric. Models are built around both the positive and negative behaviors that characterize every customer relationship, including payment, returns, cancelations, write-offs, and more.

Increase Campaign Profits by 20% or More with Alliant Post-Merge Optimization
Send your client’s post-merge mail files to Alliant for predictive insights on all of the names in your campaign – across list sources. Alliant will identify poor performers before the mailing drops, and replace them with more profitable prospects.

Sample Usage
Health Magazine, Frank Cawood, Healthy Directions, Loeb/Script Relief, Rodale, Super Vitality, Weight Watchers Magazine, Beach Body
ID Number
NextMark ID334336
SRDS ID
Media Type
ConsumerPostal
Source
Direct response
Geography
USA
Opt-In
Opt-in
Maintenance
Counts Through6/15/2017
Update FrequencyMonthly
Selects
Recency
Demographic
Lifestyle
Geography
Addressing
Key Coding$3/M
Magnetic Tape$75/F
Email$75/F
FTP$75/F
Gender Profile
Male45%
Female55%

Start Reaching New Audiences Now