Alliant Consumer Audiences — Health & Well-Being Products

The Alliant Consumer Audiences Health & Well-Being Products list consists of consumers with an avid interest in their health a well-being. These health and diet focused consumers have a history of responding to offers related to books, magazines, health care products, physical conditioning, diet and exercise, nutrition, vitamin supplements, self-improvement and natural health remedies.

Relevance is what engages health product buyers for consistent performance results. Alliant uses a powerful combination of product interest and detailed transactional data to deliver relevant, responsive audiences across any marketing channel.

Campaign Enhancements & Cross-Channel Marketing Opportunities:

• Over 600 Transactional, Demographic, Lifestyle & Behavioral Selects
• Custom & On-Demand Models
• Continuous Payment Data (e.g. Subscription/Replenishment/Continuity)
• Payment Performance Scores: Top & Bottom 10%/25%/50%
• Cross Channel Targeting: Direct Mail, Digital, Social, Email, Phone

About Alliant
Alliant is a non-traditional data cooperative and activation platform that enables marketers to aggregate big data and extract actionable consumer insights for more profitable campaigns. Alliant’s solutions look far beyond response as a business metric. Models are built around both the positive and negative behaviors that characterize every customer relationship, including payment, returns, cancelations, write-offs, and more.

Increase Campaign Profits by 20% or More with Alliant Post-Merge Optimization
Send your client’s post-merge mail files to Alliant for predictive insights on all of the names in your campaign – across list sources. Alliant will identify poor performers before the mailing drops, and replace them with more profitable prospects.