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Datacards

Alliant Consumer Audiences — Family & Kids

Segments
2,685,352Total Universe / Universe Rate$80.00/M
704,58830 Day Hotline$80.00/M
1,450,6243 Month$80.00/M
2,685,35212 Month$80.00/M
609,368Animal Products 12 Month$80.00/M
275,348Dog Products 12 Month$80.00/M
218,381Cat Products 12 Month$80.00/M
2,199,477Children's Products 12 Month$80.00/M
393,162Holiday / Christmas Products 12 Month$80.00/M
3,569,278Religious / Spiritual Products 12 Month$80.00/M
Cataloger Rate$70.00/M
Fundraiser Rate$70.00/M
Add Email Address+ $45.00/M

The Alliant Consumer Audiences Family & Kids list consists of consumers who have purchased products for children and parents related to family interests. Target up to six individual categories including pet product and service providers, children’s toys, educational products, games & puzzles, family activities, and holiday content.

Relevance is what engages family product buyers for consistent performance results. Alliant uses a powerful combination of product interest and detailed transactional data to deliver relevant, responsive audiences across any marketing channel.

Campaign Enhancements & Cross-Channel Marketing Opportunities:

  • Over 600 Transactional, Demographic, Lifestyle & Behavioral Selects
  • Custom & On-Demand Models
  • Continuous Payment Data (e.g. Subscription/Replenishment/Continuity)
  • Payment Performance Scores: Top & Bottom 10%/25%/50%
  • Cross Channel Targeting: Direct Mail, Digital, Social, Email, Phone

About Alliant
Alliant is a non-traditional data cooperative and activation platform that enables marketers to aggregate big data and extract actionable consumer insights for more profitable campaigns. Alliant’s solutions look far beyond response as a business metric. Models are built around both the positive and negative behaviors that characterize every customer relationship, including payment, returns, cancelations, write-offs, and more.

Increase Campaign Profits by 20% or More with Alliant Post-Merge Optimization
Send your client’s post-merge mail files to Alliant for predictive insights on all of the names in your campaign – across list sources. Alliant will identify poor performers before the mailing drops, and replace them with more profitable prospects.

Sample Usage
Highlights for Children, Little Passports, Oriental Trading
ID Number
NextMark ID334340
SRDS ID
Media Type
ConsumerPostal
Source
Direct response
Geography
USA
Opt-In
Opt-in
Maintenance
Counts Through8/15/2017
Update FrequencyMonthly
Selects
Recency
Demographic
Lifestyle
Geography
Addressing
Key Coding$3/M
Magnetic Tape$75/F
Email$75/F
FTP$75/F
Gender Profile
Male45%
Female55%

Start Reaching New Audiences Now