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Datacards

Alliant Consumer Audiences — Entertainment & Pastimes

Segments
14,965,868Total Universe / Universe Rate$80.00/M
610,09630 Day Hotline$80.00/M
1,487,1113 Month$80.00/M
3,813,10612 Month$80.00/M
6,147,399Entertainment Products (DVD, CD) 12 Month$80.00/M
117,114Adventure Products 12 Month$80.00/M
1,023,871History Products 12 Month$80.00/M
1,880,159Mystery Products 12 Month$80.00/M
655,048Science Fiction / Fantasy Products 12 Month$80.00/M
570,364Science and Nature Products 12 Month$80.00/M
Cataloger Rate$70.00/M
Fundraiser Rate$70.00/M
Add Email Address+ $45.00/M

The Alliant Consumer Audiences Entertainment & Pastimes Products list consists of consumers with a history of purchasing entertainment and media products including videos, music, books, magazines, clubs and continuity products. Marketers with entertainment and media products designed for adventure, history, mystery, science fiction, fantasy, science and nature interests can target six individual enthusiast categories.

Relevance is what engages entertainment and media product buyers for consistent performance results. Alliant uses a powerful combination of product interest and detailed transactional data to deliver relevant, responsive audiences across any marketing channel.

Campaign Enhancements & Cross-Channel Marketing Opportunities:

  • Over 600 Transactional, Demographic, Lifestyle & Behavioral Selects
  • Custom & On-Demand Models
  • Continuous Payment Data (e.g. Subscription/Replenishment/Continuity)
  • Payment Performance Scores: Top & Bottom 10%/25%/50%
  • Cross Channel Targeting: Direct Mail, Digital, Social, Email, Phone

About Alliant
Alliant is a non-traditional data cooperative and activation platform that enables marketers to aggregate big data and extract actionable consumer insights for more profitable campaigns. Alliant’s solutions look far beyond response as a business metric. Models are built around both the positive and negative behaviors that characterize every customer relationship, including payment, returns, cancelations, write-offs, and more.

Increase Campaign Profits by 20% or More with Alliant Post-Merge Optimization
Send your client’s post-merge mail files to Alliant for predictive insights on all of the names in your campaign – across list sources. Alliant will identify poor performers before the mailing drops, and replace them with more profitable prospects.

Sample Usage
InStyle, Neo Tech, StyleWatch, TV Guide
ID Number
NextMark ID334343
SRDS ID
Media Type
ConsumerPostal
Source
Direct response
Geography
USA
Opt-In
Opt-in
Maintenance
Counts Through6/15/2017
Update FrequencyMonthly
Selects
Recency
Demographic
Lifestyle
Geography
Addressing
Key Coding$3/M
Magnetic Tape$75/F
Email$75/F
FTP$75/F
Gender Profile
Male45%
Female55%

Start Reaching New Audiences Now